How to Avoid Promotion Tab on Gmail

Scan out your email accounts

This is the best way to build up a good reputation and categorize your emails in the primary inbox tab. You can scan out your email account through the following methods:

• Verify the email list: Email verification to make your emails important for the direct potential is necessary as unverified emails are quite risky. Hence, delivering to those email addresses may cost you a high bounce rate and suspicion from the Internet Service Provider. 
• Check out the records of SPF, DKIM and DMARC, these are the mechanisms for the security to support your emails not to be lost in the promotion tab. Send your emails manually rather than through software. 
• Take support from the subscribers: Ask your subscribers to provide insights so that you can move your emails from the promotion tab to the primary inbox tab. This can be done in the initial emails. Furthermore, you can also share the instructions in the form of video, text and any other form for moving the emails from the promotions tab to the primary inbox tab. This will help you to drag all the incoming emails to the primary tab instead of the promotion tab automatically. 

Categorize your subscribers

If you are sending emails in bulk to a large audience that will increase the chances of delivering your messages to the Promotion tab, or even the Spam folder. Even after that, if your message goes to the Primary inbox, still sending every email to every client will reduce the rate of opening of the emails and even they (customers) can mark your emails as spam.

Hence, categorizing your customers according to different parameters like location, gender, age, interests, previous conversations and many more. Therefore, send the messages based on the highly recommendable target audience by narrowing down the email list. This will support your emails to go to the Primary tab inbox.

Develop and deliver personalized emails

You can deliver your emails to the subscribers by using personalisation in the messages. This can be done by the following:

• Address your customers by name, like you address your friends and relatives. 
• Develop and send personalized subject lines. 
• Create the content of the emails unique and relevant to the users. 
• Many automation tools will support you with this task. For instance, Snov.io email drip campaigns enable you to develop personalized messages according to the response of the actions of the subscribers. Through this, you will get different responses from the subscribers, and this will help you in sending the right message at the right time. 
• Want to know best Tips to Write Killer Email Subject Line? Know more…

Do not use too many links

Emails with many links tend to go to the Promotion tab rather than the Primary inbox tab. Generally, companies incorporate many links in the message, such as the landing page of the company, product/ service page, social media page and many more. Consequently, links in abundance in the emails will direct your email to the Promotion tab.

Hence, minimize the number of links (not more than 3) including unsubscribe links, too.

Do not attach many images

Certainly, your email looks more attractive through images. However, it has another side too and emails with too many images indicate the emails as promotional email. And after this, you know the outcome.

You need to share the pictures with the emails to get maximum attention from the subscribers. Hence, share minimum images with more impact.