With the continuously evolving markets many new marketing landscapes like digital marketing have brought into the light various marketing strategies like SEO, paid search, social media and content marketing. These strategies are now used to achieve various marketing objectives. But, even if there are numerous channels and possibilities, not every business has the means to take advantage of them all, especially when it comes to lead creation.
For individuals who don’t fit this description, cold emailing is a straightforward and affordable lead generation tactic that’s frequently disregarded.
A cold email is one that is sent to a potential customer who has never interacted with your business before, as suggested by the name. It is intended to be a private discussion, much like one you could email to a professional acquaintance (but that person doesn’t know you).
A cold email is personalized and delivered to a specific business audience, whereas spam is sent in bulk and frequently has deceptive identities and subject lines. This is the key distinction between the two. The CAN-SPAM act’s regulations are described here by the Federal Trade Commission.
How can you avoid spam folders?
SendBuzz lists some essential guidelines for avoiding CAN-SPAM violations. Among the crucial components are:- Identify yourself
- Avoid using deceptive topic lines. – Do not claim they have won a vacation in order to entice them to open an email if you are cold emailing them to push a product.
- Indicate if the email is an advertisement.
- Specify your company’s address.
- Offer a way to opt out – This doesn’t necessarily entail using an unsubscribe link. The appropriate phrase to use instead is “Do let me know if you’re not the right person to contact about this.”
Generate more qualified leads with cold outreach!
Does cold email outreach still work?
Email continues to be one of the more personal methods for communication despite all the technological improvements the world has experienced over the years. You can also use sponsored posts and advertising to specifically target your audience, they still need to see your marketing materials. The reason behind this is that everyone receives emails directly to their inbox, and the chances of your prospects checking their email at least once everyday are high.
Cold email outreach has been credited with several successes. The improvement of his cold email outreach strategy for his digital agency, Blue Fountain Media, according to Gabriel Shaoolian, founder and executive director of DesignRush, has resulted in $20 million in new business in just the previous three years
You may contact tens of thousands of leads using cold email marketing while spending very little on advertising. Additionally, it is much less intrusive (than, say, a cold call) and gives your target the freedom to respond to you at their own convenience.
But before you fire up your laptop and begin sending emails, you should comprehend a few essential aspects of the difference between cold email and email marketing.
Find Your Prospects
The most crucial component of email marketing is sending the right emails to the right recipients. According to Forbes, you can ask yourself the following questions to assist you decide who to address your emails to:
- Who is using my product?
- What sectors do they work in?
- Who might make the final decision?
- Who might be unaware of my product but be interested in it?
Know Your Customer
Personalization is a key component of a successful email outreach. And speaking your prospect’s language is one of the finest ways to do that. If you’re unsure, you can look at their LinkedIn updates and tweets to get a sense of their work, industry, and priorities.
Quick tip to draft Cold email marketing
Write an attractive subject line
No matter how good the body of the email, if the prospect does not open your email then all the efforts go in vain. This is why it’s important to have a catchy subject line, especially for a cold email. For the majority of users, a subject line is just another part of the email but for sales reps it is very significant to get leads.
Trim it down to a maximum of 5-7 words after considering what you’re truly attempting to communicate. Make sure those few words can effectively convey both your intentions for the email exchange and the interest of your recipient. To make your subject line more compelling add an email Preheader to increase open rate.
Make the Message Specific to the Audience
It’s important to do thorough research on your prospect like knowing their interest, their current professional status and more. This helps you reach out to the prospects with more appalling messages that moves your prospects further in the pipeline.
Focus on the Issue
Before you lose your prospect’s interest and get your email removed, you have a very small window of opportunity. Leave the introductions and politeness for later and get right to the value statement. People are busy and inboxes are overflowing.
Writing in a human-like manner is one strategy for achieving this. The best technique to keep a reader from reading the rest of your email is to seem salesy. Make it seem as if you were sending it to a coworker. You’ve already lost if it requires too much work to read and respond to.
Offer a Resolution
Instead of focusing on the qualities of your product, describe how it might help your prospects with their problems. Clearly explain why your business is the solution and how you’ve assisted others with comparable problems. This needs to be done in the opening sentence.
Display Social Proof and Results
Although you have done your research on the prospect it’s a fact that in most cases they are unaware about you. One way to provide social proof is by demonstrating a relationship to a colleague or a rival.
Point to everything that is pertinent to that person and your request (authority, credibility, social position), if that is not a possibility. According to HBR, the more significant you are, the more probable it is that you will receive a response.
Also, if you have a brief link to statistics that support it, include that. If 100,000 people were aware of your invitation to someone to appear on your podcast, it would be a lot more appealing.
AIDA stands for Attention, Interest, Desire, and Action
One surefire approach to get their attention is with an introductory remark, such as a mention of something the recipient retweeted earlier in the day.
Build on this by grabbing their attention and giving them a cause to interact with you.
FoMo (Fear of Missing Out) is frequently employed to pique people’s curiosity After they read the email, direct them to the action you want them to take.
Include a pertinent CTA
” A common mistake done when drafting an email is the ambiguity of the action that the prospect should take after he has read the email. You can do this by posing a question that could further engage the prospect like “ Who would be the best person to speak to about this?
It’s is crucial that you include a clear Call to Action CTA that is pertinent to your recipient, weather
Provide all of your contact details
Including your contact information in your email signature not only vouches for you but also enables the prospect to research you. You could also include links to your website that you want people to know about, quietly advertising more of what you have to offer.
Use images with caution
Yes, the digital world is becoming more visually driven by the day, but if you want your email to come across as personalized and authentic, avoiding using too many flashy images could help. If you have to, you could add every pertinent image from a landing page to the provided link.
Track Your Emails
The most effective cold email outreach initiatives take time and trial and error before they find their sweet spot because there is no perfect formula to get emails opened. Tracking your emails and split-testing copies become important at this point. Examine what doesn’t work and make improvements. Recognize what works, then do more of it.
Types of Cold Emails
1. Introducing
It’s exactly what it says it is: an introduction email, outlining who you are, what you do, and how you know the receiver. In other words, it’s a relationship-building email in which you aren’t…yet…proposing anything.
2. Email Hard Sell
A hard sell email can result in a favorable response and a speedy sale when you catch your prospect at the appropriate moment and under the proper circumstances, yet it doesn’t have the highest success rate of all cold emails.
3. Email Soft Sell
A soft sell email, on the other hand, presents your business and the value it might have for the recipient. It has a tone that is comparable to an introduction email but is slightly more sales-focused.
4. Email for Blog Post
Two main objectives are achieved by this kind of email:
Gives the recipient useful content
The development of thought leadership
This kind of email is an example of how cold emails can benefit your business in ways more than just closing a deal.
5. Email with Name Drop
In essence, it’s an introduction email with the benefit of name-dropping to boost your reputation. If you name drop the appropriate relationship, it’s a good approach to build confidence immediately.
6. Email Advice
The purpose of this kind of email is to build rapport by praising the recipient just enough to entice them to offer you the guidance you need.
7. Free Advice Email
On the other hand, this email provides background information on your experience and the kind of free assistance you’re providing. Even though it’s evident you’ll eventually be pitching a sale, everyone values free advise. Build up your credibility. If you name drop the appropriate relationship, it’s a good approach to build confidence immediately.
How can a sales engagement platform help you boost your email marketing efforts?
In todays market its important that you integrate automation in your email marketing as the success of your email marketing depends on the effectiveness of the email message, your message being read, consistent follow ups and more.
With the right multi-channel sales engagement platform like SendBuzz, this can be achieved, the following features are most important :
- Multi-channel outreach: When your sales reps reach out to the prospect across channels it improvement as it helps to increase the credibility of sales rep. You want can connect with the prospect over multiple channel you can create sequences spread over different communication channels.
- Email warm up: To reach out to the prospect it’s important that your emails land in the primary inbox of the prospects therefore its important that your email are warmup. SendBuzz will help you warm up your emails so that you can reach out to the prospects with ease.
- Custom tracking: SendBuzz has the feature that tracks the direction of the campaign. Custom tracking domain helps to build the reputation of the sender resulting in the increase of the deliverability.
- Lead scoring: With lead scoring you can get the quality leads into your sales pipeline. When your efforts are directed towards the right prospects it can lead to increase of the revenue for the organization.
The Key Points
Are you including cold email outreach in your marketing strategy?
Using cold emailing for your outreach campaigns can boost your business at the same time increase awareness of the targeted market in a cost effective way.
Automation in your cold email campaigns can make you more organized and reach out to the prospects with personalization at scale. One such platform is SendBuzz that aims at making your sales engagement more smooth and effective.