Black Friday, which falls after Thanksgiving, is the largest sales day in the US and marks the beginning of the shopping season in the country. Retailers roll out deals both online and in-store to their customers to entice them.

In the blog, we will walk you through what Black Friday is, the reason why it is so significant to retailers, and some amazing tips on how to run a successful Black Friday campaign.

On these days, customers get to buy things at a discount after the famous US holiday, Thanksgiving. Read on to explore more about Black Friday and ways in which you can benefit from the deals.

Why Is It Called Black Friday?

History of Black Friday

Black Friday was coined in 1869. Two investors, Jay Gould and Jim Frisk, brought the market crashing down by artificially driving the price of gold. This resulted in the crash of the stock market by 20%, foreign trade stopped, and farmers witnessed a huge drop in corn and wheat values.

Later, in the 1950s and early 1960s, locals resurrected the term by referring to the day between Thanksgiving and the Army-Navy football game. A large number of tourists and shoppers would gather during the event. But not until the late 1980s did the term become synonymous with shopping. The term “Black Friday” was inspired by how accountants use different coloured ink, where negative earnings are written in red and profitable trades are written in black.

When is Black Friday Saas Deals Day in 2023?

Black Friday does not fall on the same day every year, just as Thanksgiving does not fall on the same date each year. This year, Black Friday falls on Friday, November 24, 2023.

How Can Retailers Benefit from This?

Retailers benefit from Black Friday as they can increase their sales in a short period of time. Attractive Black Friday deals increase the opportunity for retailers to have more traffic on their websites and, at the same time, increase sales. As people intend to make a purchase on the best deals of Black Friday, it’s easy for retailers to acquire new customers.

What Are the Benefits of Black Friday?

Black Friday became one of the most popular shopping days for the population of the world due to the wide variety of offers and discounts that were being offered by retailers. The Black Friday sales also give shoppers the opportunity to take advantage of the limited-time deals and find the best deals that are present in the market. In addition, Black Friday sales often help local businesses, as they encourage people to shop locally.

What is Cyber Monday?

Cyber Monday is a marketing term referring to the first Monday after the Thanksgiving holiday in the United States. It’s a 24-hour online shopping event that was originally created by businesses to encourage people to do their shopping online and is now often regarded as an extension of the Black Friday sales.

How Do I Get the Best Black Friday and Cyber Monday Saas Deal?

The origin of Black Friday goes back a long way to the 1950s, as compared to Cyber Monday, which is quite recent. The term was coined in 2005 to describe the Monday after Black Friday, when people shop continuously over the weekend. Many retailers study the market so that they can offer that work on the previous Friday.

Black Friday SaaS software Tips

  1. Start your research for SaaS deals early on. As it will give you more time to understand the offers and deals that are being offered by these software companies.
  2. Organize your buyers and identify your target audiences. This will help you customize your SaaS deals to match the needs of every single buyer and generate more revenue.
  3. Don’t shy away from experimenting, as you don’t know what might work for you. If you offer a single Black Friday SaaS deal, then you would miss the chance of tapping a large section of the market.
  4. Optimize your conversions by making your landing page and email marketing efficient. Make it easy for your buyers to avail themselves of your offers and deals.

What Black Friday SaaS Deals Can We Expect to See in 2023?

When it comes to the Black Friday SaaS deals, it’s important that you do your research in advance, as you might even get Lifetime deals on their tools, as SaaS tools prefer to offer Lifetime deals on Black Friday sales or on Cyber Monday.

Here are some of the tools and offers that you can avail of on Black Friday:

Best Early Black Friday Software Deals Deals to Shop

Connect and build relationships with the prospects and generate warm leads with LeadFusion. With easy follow-ups and integration you can accelerate your lead generation, import client data and more. With the access to the native integration with your CRM software manage your data with ease.

Highlighted features:

  • One of the safest and personalized LinkedIn outreach automation tools
  • LinkedFusion is a cloud-based LinkedIn outreach and lead generation platform.

Key Offering:

  • Scheduled AI generation posts
  • Native integration with CRM of your choice
  • Run drip campaign
  • Safest LinkedIn outreach platform to send requests.

Discount offered : 25% off for semi-annual plans and 40% off on annual plans.

Validity : From 24 November to 30 November

Make your sales engagement seamless and smooth with the sales engagement software sales engagement software. Run successful campaigns and generate more businesses effortlessly with this cost effective software. With the features that are designed to facilitate your sales and interaction with the prospect you can boost your revenue in no time.

Highlight features:

  • Multi-channel outreach platform
  • Smart sequences with various features
  • A/B and flow testing
  • Email rotation
  • Integration with the CRM tools
  • Automate email campaigns.

Key Offering:

  • Lead scoring – Helps you prioritize your high value client
  • Cold Email – Generate new leads for your sales funnel
  • Email personalization – Get maximum response from your target audiences
  • CRM acceleration – Native integration to the CRM of your choice
  • Sales reporting – Enables data driven decision making
  • Sales cadences – Organize your sales outreach
  • Outbound sales – Generate new businesses opportunity with lead generation

Discount offered : 10% flat discount on annual plans

Validity : From 24 November to 30 November

Highlight features:

  • LinkedIn outreach automation tool available scalable
  • Recruitment teams and Enables you to send automation requests
  • Drip messaging sequences
  • Connect CRM tools with native integrations, nurture client relationships, and manage data at one place.

Key Offering:

  • Enable your sales team with extension based LinkedIn outreach tool
  • Recruitment teams
  • Run email campaigns
  • Integrate CRM tools with native integration
  • Automated follow up
  • Manage data at a single place.

Discount offered : 25% Off for semi-annual plan and 40% off on annual plan

Validity : From 24 November to 30 November

Highlight features:

  • Easily add your Prospect to your CRM from LinedIn
  • Website, social media and more
  • Two way sync with chrome extension
  • Automated manual entry to boost productivity
  • Manage your sales pipeline with automated update user data and run your revenue operation at scale.

Key Offering:

  • Find LinkedIn email addresses
  • Integrate with your CRM
  • Customized CRM field

Discount offered : 10% flat discount on annual plans

Validity : From 24 November to 30 November

Folderly is an all-in-one email solution platform that aims to locate, solve and prevent email deliverability issues. Boost your inbox rate, analyze email content, and maintain mailbox health to skyrocket outcomes from email marketing.

Highlight features:

  • Email deliverability monitoring and fix.
  • Folderly Score – a custom metric to evaluate your mailbox health. It combines inbox rate, spam triggers, and best practices to provides you with a comprehensive overview of your mailbox performance.
  • Insights into the percentage of emails landing in the inbox, spam, and other folders.
  • Domain and IP reputation monitoring.
  • Tech infrastructure set-up, including DNS and authentication.
  • Blacklists check-ups.
  • Compliance with various spam filters.
  • Content recommendations.
  • Easy integration with any email service provider.

Key Offering:

  • Achieve 100% email deliverability, ensure your emails land in your recipients’ inboxes, and avoid being marked as spam.
  • Monitor your deliverability metrics 24/7.
  • Create and manage custom email templates with an easy-to-use dashboard.
  • Analyze your email copies for spam triggers in 8 languages.
  • Manage and invite new team members, select and update the roles and effectively handle member-related tasks.
  • Receive valuable insights and recommendations on how to improve your email performance.

Discount offered : 20% off for the first month of Folderly Monthly subscription (redeem a coupon “BlackFriday2023” on the billing page).

Validity : From 24 November to 30 November

Highlight features:

  • No-code blogging platform.

Key Offering:

No-code tool that helps businesses to add a blog to their existing website, no matter what website builder they use. Comes with a built-in SEO Helper that analyzes the blog article and helps to rank it higher on Google.

Discount offered : 50% off for annual plan for first year.

Validity : Until December 1, 2023

Zevi Neural Search: NLP search that understands customer intent and preferences

Zevi Neural Search delivers accurate results and suggestions by understanding customers’ intent and searches by meaning. It delves into the true context of each search query, providing spot-on results and relevant suggestions. It also has a recommendation logic that works based on user behaviour and the performance of products. helping brands to achieve their revenue goals.

Brands with Zevi have witnessed a solid 25% increase in average order value (AOV) and an impressive 30% boost in overall sales.

Highlight features:
  • AI- Search
  • Multi-language support
  • Performance-based ranking*
  • Merchandising Controls
  • 6 Months of Analytics Retention
  • Search and Revenue Analytics
  • Search Filtering and Sorting
  • Category/Collection Filtering and Sorting
  • AI Spell-check and Synonyms
  • Automatic Reindexing
Key Offering:
  • Seamless integration with e-commerce platforms
  • Personalized search results for individual users
  • Advanced analytics and insights for businesses
  • A user-friendly and intuitive interface
  • Support for multiple languages and regional preferences
  • Continuous improvement through machine learning and AI algorithms
  • Enhanced customer engagement and retention
  • Comprehensive customer support and assistance
  • Scalable and adaptable to different business sizes and industries

Discount offered : Discount: 20% OFF on Zevi Search for the first 6 months.

Validity : Use code ZEVI20 till 31st December 2023

Frequently Asked Questions (FAQ’s):

It’s very simple to find the best deals for SaaS tools. You can look for the best deals on the SaaS platform on blogs like ours or subscribe to our newsletter.
Black Friday is not considered an official holiday in the United States, but California and some other states observe the day after Thanksgiving as a state holiday.

Every year, the major shopping holiday falls on the day after Thanksgiving, and this year it’s on Friday, November 24, 2023—the fourth Friday in November. Generally, every year, most Black Friday sales start after Thanksgiving Day and extend throughout the Black Friday weekend until Cyber Monday.

Retailers prepare the entire year for the Black Friday sales, as they get the opportunity to clear their inventory by offering offers and discounts. Retailers can also tap into the pool of new customers by offering attractive discounts.
To make the most out of your SaaS deals, you can subscribe to offers that are a year long or stretch throughout multiple months. Another way is to opt for their monthly newsletter subscription or follow businesses on social media.
To get the most out of the Black Friday deals, you should compare the prices and deals offered by the different entrepreneurs to get the best deals. Another important factor that affects your savings is that with more businesses moving to subscription businesses, you will have more opportunities to save.

The process of selling software that is delivered as a service online is called SaaS sales. SaaS sales are generally subscription-based; therefore, it is important to have a strong understanding of the various pricing models and how to best sell to customers in order to get the most of the deals.

If you are offering SaaS deals, then it’s essential that you have a good understanding of your target market and the ideal customer profile. Having a better understanding of your target audiences will help you create sales and marketing material optimally.

A strong understanding of the different types of pricing models will help you with the pricing of discounts and offers that would give you a better return.

The SaaS sales process consists of the following steps that help you create demand for your product: This is done with the help of the following steps:

  • Lead generation: Methods such as online ads, PR, and content marketing can be used to generate leads as these methods increase awareness of your software.
  • Outbound prospecting: Once you have a list of leads that are interested in your product, you can then start to engage with them via phone calls, email, or social media.
  • Sales qualification: Identify your ideal customer and approach them via marketing materials that address their budget, authority, needs, and more.
  • Sales Demonstrations: To make it easier for the customer to understand your product, you can give them the option to opt for a free demo.
  • Closing: Handle the objections and bring your prospects to the point of becoming paying customers.