When you send out an email campaign and learn that some of your subscribers weren’t able to get it, how does it make you feel? Yes, you’re disappointed and frustrated. a message that is returned. We’ll cover everything there is to know about emails in this essay, including their causes and how to avoid them in email marketing efforts.

Let’s first understand what bounced emails are.

What is a Bounced Email

An email bounce back message is sent back to you when you attempt to send an email, but it is not delivered. A number of mail transfer agents handle an email. Email communications are delivered correctly thanks to these software agents. The software agent will bounce a message with an error message to the sender if it finds a message that cannot be delivered.

Effects of bounce message and ways to prevent email bounce :  

Every bounce back impacts the success if your email marketing campaign. So, it’s important to track your bounce rates and find ways to reduce them. To do that, you need to know why your email bounce happens at the first place.. 

1) If the email addresses do not exist 

This kind of bounce, therefore don’t attempt to send the email again. Among the causes of this inaccuracy are:

The email address might contain a typo. That address is no longer used by the recipient. This email address is bogus. The recipient’s mailbox being full is another reason why emails bounces. What causes this to occur? There is a cap on the number of emails that can be stored in an inbox by various email providers. Thus, if the recipient doesn’t remove unnecessary emails, their inbox may rapidly get full. This is a soft bounce issue that has to be fixed. You could try reformatting or lowering the size of your email if you receive an NDR stating that it has been blocked. A possible fix is to refrain from utilizing spam trigger word like free, now, limited and fifty percentage off.  

2) Check your authentication

Protecting your sender reputation is aided with email authentication. Three different kinds of authentication procedures exist: DKIM, DMARC, and SPK. All of them guard against email spoofing—the practice of con artists using your email domain. The email should not be blocked by the recipient’s server because it can see the authentication records in it.

3) Draft your emails that are non spammy

Make sure your email doesn’t look like spam. What? To make sure your address hasn’t been marked by spam databases, you can verify them using certain programmer. Common triggers include employing a lot of links and punctuating your text with exclamation points, bold, and caps should also be avoided.

4) Auto-response is on

This isn’t really a bounce problem. Even when your email is delivered, you get an automated response saying that the receiver is not in. Among the causes of an auto-response are:

  • There isn’t a receiver available.
  • The recipient doesn’t think the recipient is interesting.
  • The beneficiary’s position has altered.

You can send the email again if it’s the former. Certain auto-responses provide information about the recipient’s return date and alternate methods of contact. Any contacts that the autoreply indicates have departed the company should be noted.

5) Email Server Issues 

Email bounce can also be caused by receiving email server problems at the recipient’s end. These problems often only last a short while and cause soft bounces. A server may be momentarily unavailable for a variety of reasons.

Types of email bounce rate

What are different types of bounces rate?

Soft bounce

Now that we’ve got through the hard stuff, let’s talk soft bounces. There is a temporary problem that prevents us from delivering these, but it should be resolved soon. What kind of transient situation? anything from the recipient’s email server being unavailable to the email message being too big. 

The reason for the soft bounce

Each account is given a sizable quantity of space by the mailbox providers. If the inbox is entirely full, it may indicate that the receiver no longer uses that email account. This could also signify that the receiver hasn’t removed the previous email.

Additionally, it’s possible that mailbox providers impose megabyte limits on the maximum size of emails they would accept. You therefore face the danger of your emails not getting delivered if you send them out with a lot of large attachments or high-resolution photos. Making sure your photos are always optimized is the easiest approach to prevent this.

Hard Bounces

Email delivery errors that persist are considered a hard bounces. Email may bounce off for some of the most common reasons.

When a customer’s email address is invalid email or not active, it results in a hard bounce. Usually, either the registered mail servers or the domain name (the part after the @) are no longer registered. However, mistakes could potentially cause it to be invalid—for instance, “gnail” instead of “gmail.”

The Internet Service Provider (ISP) replies with a notice explaining why your email bounced when it receives a bounce. Different “response codes” are used by various mail servers and ISPs to inform you of the reason why an email address bounced. 

How can you deal with a sudden increase in the soft email bounces?

Your list should be your first point of reference if you find yourself in this predicament. What is its age? How did these contacts come to be? Your first priority should be to clean things up. The greatest method to boost your reputation, escape soft bounce hell, and enter delivery heaven is to send well-crafted, pertinent messages to users who have given their agreement and are engaged.

There are cases where everything is perfect like you have everything that is in place like: you have a dedicated IP address, your authentication is in place, and you are engaging with the prospect. And yet your emails are bouncing back then it is possible. Then there is a chance that the email that you are sending have their IP address are blacklisted.

Is there a possibility that the ESP's have placed limit on my account?

Yes, ESPs will restrict the amount of harm you may cause to your reputation; your soft bounces will show this. Listen to us out before you grab your pitchforks and torches. ESPs also receive bounce notification and your email reports will help them figure out if your email reputation is getting affected or not. The bounce details will make them take action to protect your email account.

The likelihood is that soft bounces in this manner might not always be a bad thing. If you’re using a shared IP, you usually conduct anything that could damage others’ perceptions of you or your reputation. An ESP (email service provider) must look out for all senders; allowing dangerous sending to continue from a shared sending IP harms other well-meaning senders.

What are the ways email bounce can be solved?

We focus on the bounce rates. To solve the problem of the bounce, rate its best to focus on the reason that are causing your emails to bounce. The main reason for your email landing into the spam folder is your poor practice of sending email. It’s like a vicious cycle a poor email sending practice effect your email deliverability and then bad email deliverability results either your emails are landing into spam or are bounces back. Therefore, its best that you follow best emailing practices.  

How email bounces impact your email deliverability and sender reputation?

A new tool from SendBuzz lets you keep an eye on your bounces and filter based on bounce type, spam filter (think top providers like Barracuda and Spamhaus), and mailbox provider (including Google, Yahoo, and Comcast).  The way that bounces classification operates is by recognizing the bounces that originate from your sender activities. This removes the majority of soft bounces that could be caused by transient problems like network outages and concentrates on the bounces that have the most effects on your deliverability:

  • Bounces back after breaking policy
  • Leaps from a bad reputation
  • Bounces because of the blacklist

What is the potential reason that you need a tool to reduce your email bounces rate? 

You assume that managing your email list and addressing bounced emails on an address-by-address basis is enough. While this approach certainly works for hard and soft bounces at an individual scale, your bounce rate can skyrocket when there is a more systemic issue.

What is the importance of tracking email bounces rate and email best practice?

When you are doing email marketing it’s important that you can keep a focused approached and ongoing update. There is change between the different strategies in different email addresses. And it’s crucial to regularly check different mail marketing KPIs for instant email marketing KPIs like email bounce rate to decide on the best strategy for keeping track of your email marketing. 

How can you calculate the email bounce rate?

It’s an easy method to figure out the email bounce rate. To figure out the bounce rate of emails:

1) Decide how long you want to compute the bounce rate for. This could consist of a single email campaign or multiple ones spread out across a quarter or month.

2) Ascertain the quantity of emails that bounced within the allotted period. 

3) Compute the total number of emails sent during the chosen time frame, taking into account the bounce rate and successful deliveries.

To find the bounce rate percentage, divide the total number of emails sent by the number of bounced emails. Then, multiply the result by 100. Thus, the following formula can be used to get the email bounce rate:

Bounce rate = (Number of bounced Emails/Total Number of email sent) x 100

Why do email bounces occur?

Let’s first discuss the reasons behind email bounces before moving on to the solutions. Recall that no solution will be effective if the problem’s cause cannot be located. These are a few of the main causes of bounces.

1) Spam detection : Spam filters are designed to identify and stop unsolicited emails that might be categorized as spam or have harmful content in them. If the spam filter identifies your email, it may not reach the recipient’s inbox or bounce back to you. 

2) High bounce rate : If your email campaign consistently has a high bounce rate, internet service providers (ISPs) may label your emails as spam and prohibit them from getting to the recipient’s mailbox.

3) Make your own email list : One of the best strategies to prevent email bounces is to use a validated email list. Buying an email list from someone else just cannot ensure this. For this reason, we constantly advise creating your own email list.

4) Eliminate pointless emails from your list : If an email bounces hard (i.e., never returns), you should immediately take the address from your list. It is advised that the following addresses be removed:

  • Absence of bounces
  • Not delivered bounces
  • Paused email addresses

Unsubscribing them is one of the greatest ways to get rid of them. Once the address has been deleted, you should take the effort to find out if the intended recipient has changed addresses. You could also send them a link to a landing page that generates leads and enables them to sign up using their new email addresses.

When an email bounces, the Internet Service Provider send back a message stating why your email bounced. Different ISPs and different mail.

Conclusion :

Email outreach takes a lot of time, money, and effort from marketers.

Constant email bounces could ruin the campaign’s chances of success. You can always get the greatest results to lower the email bounce rate by using the aforementioned preventative approaches and procedures. 

Use a cold emailing platform like SendBuzz, which automates your email campaign (sequence) and prevents your emails from bouncing back, in addition to following best practices.

Please feel free to share this content on your social media accounts if you found it useful in lowering the email bounce rate.