Many sales reps usually ignore prospects or leads if they get no response from the client. Consistently following up with prospects even after no response can significantly increase your response rate.

So, what are the possible reasons resulting in an increased reply rate?

Simply put, following up increases your chances of interacting with your prospects. And you can try different approaches to connect with them, leading to an increased reply rate.In this blog, we discover how to write a follow up email after no response prospect.

Let’s dive in.

Why Should You Follow-up With Your Prospect After No Response?

We have discussed earlier that with consistent follow-up with your prospect, you can try a different approach that can convince them to respond. You may be thinking to yourself if your prospect doesn’t reply to your initial email, “Well, if they didn’t respond the first time, then surely they’re not interested in the product and service that we offer. Then I should leave you alone”. But this is a wrong notion.

The decision to ignore your email from a prospect is influenced by a variety of reasons. They might not have responded because it wasn’t the correct time, they might have seen it but forgotten, your email may have been lost in their inbox, or they might not be interested right now but might change their minds if you continue in touch.

How Can You Write an Email If Your Prospect Does Not Respond?

We have discussed earlier that with consistent follow-up with your prospect, you can try a different approach that can convince them to respond. You may be thinking to yourself if your prospect doesn’t reply to your initial email, “Well, if they didn’t respond the first time, then surely they’re not interested in the product and service that we offer. Then I should leave you alone”. But this is a wrong notion. 

The decision to ignore your email from a prospect is influenced by a variety of reasons. They might not have responded because it wasn’t the correct time, they might have seen it but forgotten, your email may have been lost in their inbox, or they might not be interested right now but might change their minds if you continue in touch.

  1. Don’t Reach Out Too Quickly:

    When you initially interact with the prospects it is unwise to be persistent without understanding the reason the prospect isn’t responding. You’re not giving them enough time to answer if you follow up with an outreach email just a day or two later.

    Worse, it conveys to your prospect that you aren’t really busy, and nobody likes to engage with a salesperson who is in a desperate state. Between your first and second follow-up attempts, allow at least three days. Then, and only then, should you quicken the pace of your outreach. As in this way you will give your prospect time to think and respond.

  2. Don’t Try to Close a Deal Initially:

    If your email message is vague like “I think I can really offer you value”. Make sure to offer the prospect a chance to answer when you say something like, “I hope we can hook up soon. Give your prospect a concrete request to respond to by including solid questions like, “Are you available for a demo this Friday?” or “Can we have a quick call this Tuesday”. This will help the prospect to understand your services or product and make themselves available to engage with you.

  3. Avoid Sending the Email That Makes Them Uncomfortable:

    copy and paste an email or forward it. Although it may seem assertive, all it accomplishes is let your prospect know that you’re making them feel bad for not replying. Practically speaking, this makes your emails susceptible to spam filters or outright blocking.

    Every follow-up email should be a clean slate. Change up your topic lines, welcome messages, and calls to action. You never know what may eventually compel your prospect to respond, so why confine yourself to a single email thread that is already weighed down by nine messages that are no longer relevant?

  1. Don’t Misguide Your Prospect :

    To increase the open rate people sometimes misguide their prospects by writing a misleading subject line. And in short time it may work but in long run that might not work. As this may lead your client to distrust you. So, either they will mark you as spam or block you. In both cases you will lose your prospects forever. There are other ways to increase your open rate by writing a powerful subject line. If you think that it is difficult to draft a compelling subject line for every single prospect then you can also use smart tools like SendBuzz. With the help of these tools you can optimize your sales engagement effortlessly.
  2. Keep Your Prospects in Loop:

    Most likely, you don’t interact with your prospect frequently enough for them to remember you. The reason you’re reaching out to them again may need to be emphasized if they remember you at all. It also doesn’t have to be anything impersonal like, “I’m contacting you again after trying to connect with you a few days ago,” or as direct as, “Just a follow-up on the email that I sent you last week.” These phrases can come out as clumsy and even accusatory. They give the impression that the prospect purposefully disregarded your email. They might have, but there are a number of possibilities, including the fact that they were preoccupied when they initially opened your email. So, it’s better to avoid these kinds of email.
  3. Don’t Get Personal:

    Once you’ve sent one or two emails and received no response, it’s simple to start feeling hurt. The skin of a salesperson needs to be thicker than that. It doesn’t help your deal to say things like, “I’ve tried to reach you a few times now,” or “I know you’re busy, I’m busy too.” In the best case scenario, your message will guilt your prospect into reacting. In the worst scenario, you offend and drive them away. Keep your tone upbeat if you send out a few emails but receive no response.
  4. Keep Your Email Short and Simple:

    As you have earlier sent emails to your prospect it’s best to keep your emails short, limiting to just two to three paragraphs. Another way that you can do that is by writing in a few bullet points. Your second email should support the first rather than provide your recipient with too much information that will make it difficult for them to answer. Never use the same call to action as you used in your opening email. Your prospect most certainly already received the first email, and perhaps at that time the call-to-action was too much for them. By changing your closing, you can raise your chances of getting a response.

An example sequences 1(market the feature sticky email and email rotation)

Knowing the best practice is not important, to put it in practice will make or break the deal. So below I have given an example of two sequences from which you can take reference. 

Sequences 1
Direct Approach:

Hi,{First name}

Just wanted to connect and introduce myself. I am Emily and my role at {company name} is of an AE. Our company’s product {Product Name} helps business solve {pain point}.I wanted to know {Prospects company} vision and how we could help align with that vision.Let me know when we can catch up and I would be happy to set something up.

Kind regards,

{Your name}

Caring Pitch:

Hi,

Hope you are doing well and are in good health. A week ago I mailed you regarding {Product name}. We have helped many prospects in {mention the industry } and we have successfully solved their pain point. There are three main reason you should choose us:

{Reason:1}

{Reason:2}

{Reason:3}

If you would like us to help attain {goal}, do send a short “yes” an “no” and I will take it forward from there.

Regards,

{your name}

Referral Email:

Hi,{First Name}

Can you connect me to the concerned person of {department}? {Competitor Name } is already utilizing {product} to {double revenue/reduce cost/improve productivity}.Hence you would not want your organization to miss out on this opportunity.

So, can you connect to the right person who can make the most of this opportunity?

In case you are the concerned person, what is the best time to connect this week ?

If not, can you direct me to the person who will benefit most from this conversation.

Thanks,

{Your Name }

Follow Up Quick:

Hey,{First name}

Hope you are doing well. Just checking on you to see if you are up for a quick call on Tuesday 2pm or Wednesday 4pm ?

Looking forward to hearing from you

Cheers,

your name

P.S: thought you might find this article interesting {Link}.

Sequences 2
Direct Approach

Hi,{First Name},

Want to achieve {goal} in {time frame} .Sounds surreal but I have an idea that I can explain in 10 min.{Another customer} who used {product name} was able to reach the goal in {time frame}. Would you be interested to know how it’s possible ?

If yes, let’s catch up for a quick chat.

Best,

{Your name}

Provide Value

Hello,{First Name}

This is {your name} and I work with {your company name}. I am passionate about {mentioning the industry } and so I keep reading and updating myself on latest event in the industry. I read an article about a recent event that was conducted in the city and it mentioned you as well. You seem interested and passionate about {mention about the topic}.Here is a list of events that will be conducted in the city. Hope this will be of some interest to you.

Hope to find you in one of these events.

Regards,

{your name}

Shared Interest

Hi,{First name}

Just wanted to introduce myself, I am {your name} and I am working at {your company} as a {mention your role}. Our company has been in the industry since {mention year} and we still stand strong. I saw that you are interested in the {topic} as you have written a blog on the same topic. I thought a blog on the same topic might be of your interest. This is a blog from my company {URL, Link of blog}.

If you want to know more about {topic} then feel free to reach out. I will do my best to inform you of the same.

Regards,

{your name}

A Quick Reminder

I’ve reached out to {company} several times over the past few weeks. I feel what I am offering you does not resonate with you. So let’s start at a fresh page.

This partnership is now about three simple things:

1)Helping you improve {x area of business}

2)Helping you achieve {x result}

If this sounds like something of value to you then lets take this over a quick call and discuss further. I will provide you more information about this over a call. Looking forward to hearing from you

Thanks,

{Your name}

These are the examples of sequences of a no response follow-up. It’s important to note that just having the right sequence will not do the work for you. The use of the right tool will optimize your no response follow up. Features like Sticky email that enables you to send emails from a particular sender address throughout all email steps in a campaign when the feature is activated. Another feature that boosts your deliverability is Inbox Rotation that sends emails to your prospect using multiple emails. Both the features have their merits and can help you retain prospects. If you want to further perfect your follow-up then keep on reading.

What Should You Include in Your Follow-Up Email?

These are the following things that your follow-up email should have especially if your prospect has not responded to you.

  • Your name as this will increase the familiarity.
  • A brief about your businesses.
  • Update on the last time that you contacted the recipient.
  • Link to your website or some PDF that gives value to your prospect.
  • A clean and attractive CTA.
  • Your contact details in case your prospect wants to get to you.

What Are Some Common Mistakes People Commonly Make After No Response?

From the above discussion you have a better idea about what are some of the best practices that can get you a response. Now, let’s see some of the things that you should avoid while writing a follow up email. Below are some of the common mistake that you should avoid :

Pushing Too Hard:

Avoid being overly aggressive to avoid coming across as needy. It’s a tight line to walk, so err on the side of caution and refrain from coming across as if you’re pressing for a response. No need to grovel for an answer.

Example :

“I still haven’t heard back from you after two weeks. Just checking to see whether you got my email.

This may come off as unpleasant and seems a touch demanding. This would be phrased more appropriately as :

“I hope it’s okay to contact you again. Just checking that you received my email from a few weeks ago and asking if there’s any news.

This is more considerate and provides the target

Not Providing Adequate Details:

When you follow up, be sure to provide enough information for the recipient to understand who you are and what you are talking about. The subject of the discussion and the time you last spoke are required. Hopefully, this will help them remember you if they have forgotten.

Many emails don’t provide enough information, making it impossible for the recipient to identify the sender or understand what firm they are talking to. It will be beneficial for the recipient if you include your contact information, any attachments, documents, or your portfolio once again.

Sending a Wrong-Person Email:

Before sending the email to your prospects it’s important that you check whether the email addresses that you have sent are correct. As if you send the follow up emails on the wrong addresses then that would waste your time and effort. So, it’s advisable that you do your homework and check whether you have the correct contact information.

The person that you keep in CC or BCC can be a friend or a coworker that you have in common. They can encourage the recipients of your email to reply. However you do this as a last resort.

Being Rude and Obnoxious

Being courteous is crucial when emailing someone. It’s important to avoid sounding obnoxious or demanding. Even if you are disappointed by the fact that the recipient has not replied, it’s better to be polite and considerate.

Keeping your approach decent and professional is the best way to draft your follow-up email. Using words like “please” and “thankyou” will help you with maintaining professionalism. Assuming that there are a number of causes why your responded one being lack of time is best.

Conclusion :

Now that you know the importance of strategic following up with the prospects. It will be easy for you to reach out to your prospect and convert them into paying customers. Go ahead ! and approach your prospects with the right tactic and tools to make them your permanent client.