In a time when most business communications take place over email, it is critical that you understand every facet of email marketing.
The clarity of the call-to-action and subsequent conversion rates determine how well your email outreach campaigns (sequences) perform.
You would want the recipient to open your email as their initial action.
To ensure maximum engagement, it is essential to trace the email sent and check the open rates.
What Does Email Open Rate Mean?
Email open rate is the number of recipients who open your emails out of the total number of emails you send.
Your email open rate is “80%” if you send it to 20 recipients and 16 of them open it.
You can determine just how many individuals are interested in your email by analyzing the open rate.
Your time is saved because you won’t waste it following up with people who don’t care about your emails.
The subject line and how pertinent the subject matter is to the subscribers both directly affect these rates.
Your ability to capture subscribers’ attention with a pertinent subject line is demonstrated by your email open rate.
Generate more qualified leads with cold outreach!
Why are email open rates important?
Email open rates are a crucial indicator for examining engagement and deliverability data, as well as helping you to
Evade the spam filter: Spam filters evaluate the IP’s interaction stats to determine whether the email ID is legitimate. Low open rates give the sender the impression that their material has to be improved because it is unattractive. Open rates must be kept at the industry average in order to avoid the spam filter.
Take a comprehensive look at the campaign (sequence): When combined with other email campaigns (sequence) success measures like click-through rate and bounce rate, open rates provide a comprehensive picture of the email campaign’s effectiveness (sequence).
25 Easy Ways to Improve Your Email Open Rate
1. Generate Curiosity
Getting your subscribers to take action is the primary goal of sending emails in the first place. Using a subject line that will pique their interest is a fantastic method to guarantee that they will click on your CTAs.
Making your subject line a teaser, for instance, will undoubtedly pique their interest and motivate them to read the rest of your email. Having a distinctive subject line will certainly lessen the likelihood that your email will end up in your subscribers’ trash.
2. First names only
Focus on developing a personal connection with your subscribers rather than projecting an aura of anonymity. It will definitely help if you call a subscriber by their first name.
In a way, it will help you personalize your email. This will undoubtedly guarantee a favorable response from your readers and motivate them to read your email which might lead to an increase in the conversion rate.
If you use their first name while addressing your subscribers, they may open more emails.
3. Laughter is a Tool You Can Use
A lighthearted email can make your readers’ day. They may even start anticipating your emails and checking for fresh stuff you have to provide as a result of this.
To establish a connection with your subscribers, use humor. When trying to increase your open rate, an excellent place to start is by writing emails that don’t sound too cold, impersonal, or dull.
Whether you want to make your emails satirical, snarky, or downright hilarious, make sure they are also valuable.
4. Watch out for spam filters
There is minimal to no probability that a spam email will be opened. As a result, you must exercise caution while drafting emails to avoid having them blocked by spam filters.
The problem is that spam filters have improved. So, you don’t have to send spam emails to get tagged as such.
The good news is that you can prevent your emails from going via a spam filter. Here are a few examples:
- Avoid using spam phrases like “free” in your email subject line as much as you can.
- For your topic line, use lowercase letters. Your emails could be marked as spam if the subject line has all capital letters.
- Authenticate your email account to stop others from using it to send messages under your name.
- Give users the chance to “unsubscribe.”
Inquire about being included in your subscribers’ contact lists.
- Use only the email addresses of your subscribers to send them the requested content.
- Your email open rates can go up if you can keep this point in mind to bypass the spam filter.
5. Use Emojis
Many humans argue that the usage of emojis has no vicinity in an email. The use of emojis in an email isn’t always unprofessional or unethical.
So, with the aid of using all means, use emojis in your emails. They display emotion, convince subscribers that they’re now no longer receiving junk mail emails from robots, and additionally create a playful, private courting among you and your subscribers.
Using emojis in your challenge line will add colour to your message and make your encounter friendly.
6. A/B Test Just About Everything
Have you ever drafted out more than one viable subject line, after which you started questioning yourself about how you would maximize the reaction of your readers? You don’t have to guess, simply an A/B test can solve that query.
A/B tests offer remarks about what you should select as your content material and is your content material satisfactory for an email campaign.
Knowing which email appeals higher to your prospects after trying out unique variations is really an efficient way to grow your email open rate.
7. Focus on Your prospect’s Interest.
The ultimate goal of drafting an email is to increase your engagement with the prospect which will ultimately result in closing the deal and achieving your target goal.
Focus your content material on the main points of your prospects which will increase their engagement. This is an ideal way to get your prospect involved and engaged as they move ahead in your sales pipeline. Focusing on the pain points of your prospect will increase your open rate as it gives a message to your prospects that their needs have been addressed which will give your email a personalized touch as well.
8. Ask a customer why they unsubscribed
Have you ever attempted to leave a mailing list? Most likely, you were taken to a website with a form asking you to select an option from a list of reasons why you were unsubscribing.
When emails start to offend or become boring to people, they often unsubscribe from mailing lists. Therefore, when a subscriber chooses to unsubscribe from your email list, they usually have a reason.
Discovering the reason for their unsubscription not only gives you a chance to prove yourself worthy but also allows you to make the necessary corrections to stop future subscribers from doing the same.
9. Seek assistance
While it is a good idea to examine your emails before sending them, you risk overlooking your own errors. Your mind may grow predisposed to overlooking your own errors because you created the stuff in the first place.
Get a second opinion if you can. Before sending out your emails, have friends, family members, or coworkers help you review them and find any mistakes.
10. Verify Your Emails
Experts from the well-known writing business believe that proofreading is vastly undervalued. It’s crucial to read through what you sent in an email after you’ve finished. Look for mistakes, false information, and generally any area that needs to be improved. Proofreading gets very little credit. It’s crucial to read through what you sent in an email after you’ve finished. Look for mistakes, false information, and generally any area that needs to be improved.
The majority of individuals become uninterested in the slightest grammatical error. It’s not worth losing readers just because you omitted a punctuation mark or wrote “is” instead of “has.”
Therefore, take proofreading seriously and use Grammarly or other grammar and spelling checkers as needed.
11. Send Emails with a Curious Question at the End
While it is a good idea to pique readers’ interest at the beginning of your emails, it is also a good idea to do so at the conclusion.
Asking questions encourages interaction from your subscribers. Alternatively, you might guarantee a response to your query in a subsequent email. Your subscribers will eagerly anticipate your subsequent emails as well.
12. Do not exhaust your subscribers
Be careful not to send out too many emails too quickly. We comprehend your eagerness to distribute the fresh material you’ve just created. However, avoid the impulse to distribute them all at once.
Ensure that your subscribers are left wanting more by giving them time to process the content.
Distribute your emails evenly, and always try to pique the interest of your readers so they look forward to your following letters.
13. Reply to Unread Emails
Your email open rate may occasionally be low because your subscribers didn’t see your emails in their inboxes. Usually, a bad subject line is to blame for this.
Simply resending these emails with a stronger subject line is one method to lift this downer. It is that simple.
14. Allow your email subscribers to choose when to get them
Allowing your subscribers to select the precise time they want to receive your emails is another clever technique to raise your email open rate.
Consider this: by allowing people to choose the days, times, or intervals when they wish to get your emails, you’ll increase the likelihood that they’ll be opened.
Your open rate will increase the more discretion you allow your subscribers over receiving your emails.
15. Establish Expectations
Profit from the apprehension of your subscribers about missing out on truly outstanding material. You can achieve this by giving them valuable content or exclusive deals.
Even while it could need a lot of consistency, doing this will make your readers eagerly anticipate your future emails.
16. Construct Useful Content
This particular point is crucial. Create trustworthy, relevant, and relatable content for your readers.
Your target audience is interested in your niche for a reason, therefore you should only offer them content that is pertinent to and valuable to that audience.
17. Build Your Email List With Opt-in Forms
Don’t make folks join your email list against their will. That is different from how relationships should be developed. You should treat an email list like a long-term relationship because that is what it is.
Your subscribers are more likely to open your emails if they voluntarily sign up for your email list. Use an opt-in form so that visitors may choose whether or not they wish to receive emails from you.
18. Employ optimized images
A picture is worth a thousand words. Users will be able to relate to your email’s content more readily if you incorporate photos in it.
An image can serve as a summary of your email’s content and improve prospect interaction.
19. Use opinion polls to increase participation
When done correctly, opinion polls can be enjoyable. opinion polls in your content will be welcomed by your audience.
In order to increase their interest and anticipation. It is a fantastic and innovative technique to increase the open rate of your emails.
20. Partition Your Email List
Create an email list, but also segment it. When you continuously personalize your emails to your prospect’s demands, you boost the relevancy of your communications to them.
You will need your prospect’s data to do this, of course. Don’t limit yourself to just using demographic information when segmenting your email list; also consider behavioral information like browsing history.
You’ll have to put in some effort, but once you do, your email open rates will soar.
21. Address the Issues of Your Subscribers
Find the problems that your audience is having, then try to address them. It’s fantastic to use images, movies, and quizzes. But you could also try including tidbits of useful problem-solving advice.
Start by identifying issues that are exclusive to your niche and work to create content that will help solve these issues.
Make the advice dependable; give your subscribers something to anticipate, and you’ll go a long way toward raising your email open rate.
22. Send Ample Emails
You should send too many emails, but you also shouldn’t send too few. Your subscribers might stop paying attention to you entirely.
How do you achieve balance?
Discover what works in your industry first. Make sure to send emails consistently and at regular intervals, whether two per week or four per month. Your open rates will steadily rise in this manner.
23. Be Noteworthy
Whoever is sending emails to your readers must be known. If you keep changing your name in every email, this will be difficult.
Therefore, it is crucial to pick a special sender name, brand it, claim it, and stay with it.
If your company is a personal brand, you might even want to use a beautiful typeface like this one. This will let your users get to know you and develop a sort of connection link.
24. Always write brief emails
Keep your email brief. Nobody enjoys reading a long, dull email with endless paragraphs. Your email correspondence with your subscribers should be concise, easy to read, and well-paragraphed.
Most likely, your subscribers won’t spend the entire day reading emails. Additionally, they receive a tone of emails from other people. Sending short, simple-to-read emails to your subscribers will thus encourage them to read the entire message.
25. Employ statistics
People enjoy looking at numbers. Your readers will be left wondering why they aren’t also winning if your subject line reads, “10% of people on earth are winning.” What am I doing incorrectly? They’ll be curious.
They’ll want to read your email because they know it has the answer to this query. Having said that, use statistics as needed and watch your email open rates rise.
Factors Affecting Email Open Rates
Whether a particular email letter will spark your recipient’s interest or not depends on a number of different things.
These variables include the urgency, word count, time of day you send your emails, and their relevance to your subscribers.
These elements will also influence whether or not your audience will have a reason to receive your emails.
Stated that the following are the top five crucial elements that have an impact on your email open rate:
Relevance to Your Goal-Seekers
Each prospect has different demands and wants. They fit into several groups and are motivated by interests that can be very different. The type of the information your emails include can have an impact on email open rates.
Your subsequent emails will almost surely go unopened if you send a message to your list that contains uninteresting or weak content.
People adore information, but they adore it, even more, when they can use it in practical ways. One of the reasons why your email is deleted or marked as spam is that you sent out emails that were of no benefit to the recipients on your list.
The email’s content is another crucial consideration. Is it something that excites your prospects? Or is it something they’d prefer not to have? Courses in writing or storytelling cover this subject.
You should personalize the information in your emails so that they can relate to your emails.
Email List Quality
If you may convince your site visitors to opt-in to your electronic mail listing, you may ensure that your recipient want to receive email from you.
Tricking them into signing up for emails, on the alternative hand, is a sure short way to have your emails ignored, dispatched to the trash, or said as spam.
Additionally, you ought to keep the fitness of your database by validating your electronic mail listing on an everyday basis. Using an electronic mail verifier to test your electronic mail listing will let you keep away from invalid and awful contacts.
Time of The Day
When is a suitable time to ship out your emails? The reality is, there’s no best time.
Some humans choose to examine emails with inside the morning, afternoon, or night time relying on their lifestyles.
Because there’s no one-size-fits-all technique to this, choosing a time to ship out emails can be difficult.
So, try sending your emails at specific instances of the day, locate the best time that works best and keep on with it.
More than a third of your prospects base the choice to open an email entirely on how the subject line appeals to them. Your subject line is your first and most effective at grabbing your subscribers’ interest and leaving them curious to realize more.
So, craft your subject line with care, bearing in mind that it’s an significant factor that determines your open rate.
Email open rates average for various industries
Open rates vary from industry to industry. So, you should always aim to keep your open rate higher than average or at least on par with the norms.
If your email open rates are below industry averages, do the actions listed above.
Arts and Entertainment
Agriculture, Forestry, Fishing, Hunting
Consumer Packaged Goods
Restaurant, Food & Beverage
Government & Politics
Logistics & Wholesale
Media, Entertainment, Publishing
Real Estate, Design, Construction
Travel, Hospitality, Leisure
Wellness & Fitness
Better email open rates imply that more people are interested in your firm, which leads to business growth. Because of this, open rates are a crucial component of any email marketing effort.
Make sure to evaluate your next campaigns and take the appropriate action to enhance your business as a whole. You can use SendBuzz’s sales reporting feature, you can see you campaign performance and improve it on the go.