Let’s talk about the benefits of using cold email in your link-building strategy first. Although it may seem like a challenging option, cold link building email outreach is the most successful of the various possible contact channels for SEO teams.

The following are some of the reasons to run your link building email outreach campaigns over other channels :

  • Dependable and efficient
  • It supports your strategic outreach planning
  • Superior to other modes of communication in terms of professionalism
  • Can use email outreach tool to speed up and focus on results

A link indicates a vote of confidence. Thus, for better SEO link juice, links from better websites makes a lot of difference. For such collaborations, email outreach is an effective tool.

How are email outreach and link-building connected?

Link building was simple in the past. Even the Google algorithm to rank a webpage was simple to understand in the past. Nevertheless, obtaining quality links for your website is no longer simple thanks to Google’s most recent SEO improvements. To score higher on Google, a website must follow these guidelines : 

  • All web pages must have original, current content.
  • They must not commit any technological errors.
  • Links that are broken must not be present.
  • They ought to cite reliable sources in them.
  • Citations from reliable sources should include them.

If you want to create a website that ranks highly in search engines, receives lots of traffic each month, and has an impressive reach across all social channels, using backlinks will be the best way to achieve your goal. This will help the Google algorithm to understand how much the content on your website is relevant to the visitors.

Contacting the most well-known bloggers in your niche directly is the best and straightforward strategy to obtain backlinks. Reaching out to these blogs and obtaining backlinks from them. However, this can be a laborious process. This is when link building email outreach comes into play.

Link building that is meaningful and of the highest caliber is currently done via techniques like email outreach. One of the best methods for constructing links is email marketing. Additionally, it can be very rewarding if done correctly. In fact, according to predictions, the global email marketing market will reach $17.9 billion in 2027.

This is where a great link-building service can help. Getting backlinks from various pages of a particular website is the process of using a link-building service. starting with genuine, legally registered websites, blogs, and channels that link to your website. To set up these links for your clients and consumers, you might require the assistance of a link-building service.

Generate more qualified leads with cold outreach!

The 3 Principles of Cold Email Outreach for Link Building

A company will need to promote its brand in order to bring its name in front of their B2B clients. And to do that, companies can simply take help from peers to grow their brand and promote services. The greatest method for accomplishing this is cold outreach. However, you absolutely do not want your email to be marked as spam.

1. Establishing a top-notch email list to reach out

A high-quality prospect email list is the most crucial component of an email marketing strategy. The conversion rate increases with product quality.

Knowing the niche and segment of your target audience is the goal. What kind of company is the best fit for your product or service? Which issues will your service address for these companies?

You may further refine the qualities of potential customers by watching how your reader interacts with your emails. Once you have identified your target market, begin creating a list of their email addresses.

Make sure the emails you send are delivered to a working address and do not simply return them to you. To ensure that your email lists are legitimate, it is best to utilize an email verification like Clearout(dot)io. The Clearout email finder can also be a terrific tool to guarantee you acquire only legitimate and high-quality leads in your email list if you are creating an email list from the beginning.

You may quickly obtain a prospect’s valid email address by simply entering their name and organization. You may save a tone of time and money by using it to find email addresses in bulk.

2. Creating an effective email template

An email template is a generalized illustration of how you would speak to people about your business.

Keep in mind that you wouldn’t truly be sending them a personalized email; rather, you would just be following an email format for that group of people.

The template you use should be succinct, detailed, and direct for your target audience. Then it’s time to give them a final polish and some personalization. Your emails will perform better and yield greater outcomes if they are more tailored.

3. Use A/B Testing

It explains which emails to send and what components will get you a higher response.
A 5% response rate can be regarded as low. One percent is, in fact, less. The distinction between the two can be made by making a small tweak to your template. All variables must stay the same with the exception of one in order to conduct A/B testing correctly. The ideal template can be made if the ideal ratio of As to Bs is identified.
Now that you are aware of the fundamentals of cold email outreach, let’s move on to how you may improve the cold email’s primary component, which is its writing.

How to Write an Effective Cold Email (With Examples)?

1. Personalize the message for the receiver

Learning about your target audience requires extensive research. Personalization is more than just mentioning the recipient by name or making a generic reference to them.

Personalization involves taking into account the recipient’s identity, worldview, areas of interest, pain points, and desires. This demonstrates how diligently you have studied them.

Additionally, explaining why you are emailing them rather than someone else encourages them to pay attention to you.

This is due to the fact that when someone feels especially qualified to assist you, they are significantly more motivated to do so. If you outline exactly where they fit in the story, you can tell it in a way that makes sense to them.

2. Establish your credibility

We want to know who a stranger is and why they are significant to us before we meet them in person or send them an email.

The people you are emailing don’t know anything about you, despite the fact that you have done extensive background research on them. You must establish your credibility and dependability.

The strongest form of social proof you can offer is knowing someone in common. Mention any close relationships you may have. If you have a mutual friend, you are no longer a stranger. If there are no mutuals, try explaining how you found out about them via LinkedIn, a social meet, etc.

Your authority, credibility, or social position may be relevant depending on the person or the pitch you make. Just one or two lines should be sufficient to mention such specifics. If you are more “important,” you are more likely to receive a response.

3. Focus on customers’ problems and offer value

Why should your recipients care to read your email? If your emails don’t seem to be of any use to them at all, the majority of them won’t even bother opening them.

To make an impact on your prospects, you need to deliver something of interest and value in the emails. Your best bet may be to emphasize their problems, then gradually go on to how your product or service may help them.

Therefore, conduct research, divide your list into groups that may share a common problem, and offer a solution. Make sure to include the problem in the subject line to pique their interest and encourage them to open the email.

It might still be an excellent opportunity to develop relationships even if you don’t directly address the issue. Try introducing them to the crowd if you’re going for a certain person (decision-makers- CEO, VC, etc.). If you notice, this will draw you to them, and they will be appreciative of your assistance. They might wind up being interested in what you have to offer or even recommend you to others who might be.

If you are writing an email to a group of people, you can provide them with advice or solutions at the end. You can also talk about what you have to offer and how it might benefit them. By doing this, you will increase your credibility, and after hearing from you, they might be interested in your services.

4. Keep it brief and to the point

Shorter, more concise emails receive considerably better responses.

You must be clever and express the ideal message in a way that is both engaging and compelling due to the limited number of words you have. Writing as you would speak is the most effective technique to keep sentences brief and to the point.

You wouldn’t just approach someone and start pitching them if you were meeting them in person. You would introduce yourself, say something kind, make an effort to connect, and then make a logical request. Your emails should, in other words, sound human and not robotic.

To convince your reader to respond to you and not the other ten people pitching them similar things, consider what would set you apart from the competition.

Additionally, be sure to be extremely explicit about the “activity” you want them to take. Talking style counts. Oh, and don’t forget to include a CTA that directs readers to the action you are requesting.

5. Be grateful and place your prospects in a better position.

Appreciation is contagious, and it may work to your advantage. Response rates can be doubled with just a simple “Thank you so much, I’m grateful.”

6. Don’t hunt for templates. 

You are SO WRONG, if you assume that copying and pasting a template that you find on Google will produce fantastic results!

No matter how well-designed a template for mass outreach might appear to be, it won’t work. Why? Due to the lack of personalization. (Remember that a more targeted and tailored email will have a higher result.)

So look for examples rather than sticking to generic templates. After learning from them, create your own email skeleton and further customize it based on the contacts in your list.

Strategies for your link-building outreach campaign

Sending cold emails is the definition of outreach, and link-building outreach is particularly difficult. Due to their hectic schedules, people are less inclined to care about your website. But if you have a sound link-building approach, you can pique their attention.

1. Decide on recipients and decision-makers strategically.

If you don’t send the proper emails to the right individual, sending hundreds or even thousands won’t help. You won’t obtain high-quality backlinks by promoting your content to the incorrect audiences. That’s because they won’t find your stuff interesting.

How do you then locate the right recipients for your emails? Think about carrying out the following :

  • Find companies and influencers in your niche by conducting relevant searches on Google.
  • Google alerts for keywords relevant to your sector can also be set up.
  • Use Reddit, LinkedIn, Twitter, and other social media sites to find your target market

Ensure that the recipients of your emails are business decision-makers. Otherwise, they won’t have any effect.

But, how will you get the names of the decision-makers? It’s really easy. Perform a “people search” on the company’s LinkedIn page. You’ll receive a list of the staff.

Then, choose individuals with titles that are pertinent from the list. Examples of appropriate roles are content marketer, marketing manager, content specialist, and SEO. Your efforts to create links can be aided by getting in touch with these individuals.

What if the company’s LinkedIn profile doesn’t provide any useful information? When that happens, advanced search tools like Zoominfo or RocketReach will be fantastic resources for assisting you in finding the PoC of pertinent decision-makers within that brand.

2. Develop your partner email list through networking

The success of your outreach for backlinks depends on having an email list of your potential link partners. Building a long-lasting relationship with people is made possible by adding them to your email list.

In order to get individuals to sign up for your emails, you need to network effectively. The simplest approach to do this is to demonstrate the reciprocal benefits that both parties will receive.

Make an email list once you have identified the decision-makers names. You can get their email IDs from their social media handles. Also, you can use the email finder tool which will make your task simple.

Keep in mind that everyone receives a lot of emails every day. So, if you want your prospects to stay on your list, your emails need to be engaging and useful to them.

3. Utilize outreach email templates and guest posts

You now have all the materials you require to launch your link outreach campaign. How about the content of your emails?

Well, making your emails relevant to the recipient is the key. But it would take time to write down all those emails. Email templates will save the day in this situation.

That does not imply that you will use one of the many generic templates that are offered online. The reader might immediately stop reading if that comes out as spammy.

Instead, make your outreach templates for guest posts and links. Here are some email template examples to assist you in creating effective cold emails for your prospects. Email outreach for guest post will help you scale up the process faster.

Templates for establishing links from your cold outreach collaboration campaign:

Hello, [name]

Do you have any interesting items I should link to on our website? Given that we have expected monthly traffic of XYZ, this may be an intriguing prospect.



Your Name

Guest posting format:

Your cold email will alter a bit if you are requesting a guest post. Let’s look at it.

Straightforward and to the point, this template. The reader is informed of the benefits.

Hello, [name]

[Include 1-2 sentences briefly describing yourself and your area of expertise]

For your website, I have some intriguing blog ideas.

Themes with titles

1. proposed title 1

2. proposed title 2

3. proposed title 3

Here are some links to some of my earlier articles on the subject.

Link 1: your URL 1

Link 2: your URL 2

Link 3: your URL 3

Tell me if you find it interesting if you do. If you have any other ideas for themes, please let me know.


Sincere thanks,

Your Name

Building natural links to your content through guest blogging can help.

4. Make the advantages and values obvious

Being a giving rather than a taker in your link outreach is the key to success. Inform your acquaintances about the advantages of the bargain. If not, why would they care about your mail?

When making a proposal for a guest article, be sure to highlight the benefits for the reader. Inform them of your professional background and experience. Display to them any updates to your site that their visitors would find useful.

Your contacts won’t hesitate to accept your guest post if they can see how it will help them. Therefore, be sure to express the value to them explicitly.

A pro tip will boost the likelihood that businesses will accept your pitches if you include a brief summary of your topic ideas, such as what you will cover in that topic and two or three targeted keywords. What if you are making a backlink pitch? Tell them how your content is the most current and will benefit readers in that situation. Additionally, you can let them know about the chance to have their links promoted on your blogs.

Make the body of your email about them, not about you. Give a clear explanation of the value your prospects will receive. Simply requesting backlinks will come across as desperate. And such “sales” emails would never receive a response from your prospect.

5. Utilize the broken link construction technique

“Hey, it’s broken. You should make it right.”

They will be appreciative if you let them know if a link in their article is broken. And you can suggest that a link to your content be used to replace the broken one. Isn’t that a clever tactic?

What marketers believe about the success of broken link-building is depicted in this Databox chart.

But isn’t it a game of numbers? Not to worry. By creating a persuasive email, you may win this numbers game in your favor.

It’s best to avoid including your URL in the original email. That comes off as being pushy. Instead, let them know about the broken link and offer to swap it out for something more useful. You can then send them your URL if they concur. The likelihood of your link being approved will increase if you establish a relationship with them first. Before emailing them, you might connect with them on social media.

When potential customers see consistent, high-quality content on your social media accounts, they will trust you. To gain credibility and educate your audience, create ToFu content. This will facilitate your outreach.

You can go above and beyond and provide your prospect with some more value. For instance, spend some time identifying all the broken links on their website and offering appropriate substitutes. Your acquaintances will undoubtedly appreciate your work.

6. Put personalization first

Making your emails more distinctive will help you stand out from the sea of generic emails. You must demonstrate to your contacts that you are not a spammer or a robot.

The open rates of emails with customized subject lines across several industries are displayed in this bar graph from Martech. Everyone enjoys receiving mail from actual, living people. The message should, of course, be entertaining and pertinent to them. But how can you personalize your emails to wow your potential customers?

In the body and subject line of the email, use their first name. According to statistics, emails with customized subject lines receive 26% more opens. However, any robot could perform it, so it is insufficient. Therefore, you must take action and must show that you have put in the effort.

Read the blogs on their website if you have the time. No, you are not required to read everything. However, reading a few blogs will reveal a lot about them. You might then begin the email by sincerely praising their content.

Talking about your shared interests in your emails is a great additional approach to personalize them. Your prospect will see that you have put in the time and effort to get to know them as a result.

Start off by complimenting them on a recent success which will make them feel better instantly.

Personalization is more than just trying to elicit a response from your contacts. It aids in building a solid, lasting friendship.

7. Get the subject line right

Your link-building initiatives’ success or failure is determined by the subject line. Your email’s subject line will either influence whether it is opened or deleted.

Your link-building effort won’t be successful if your prospects don’t open your emails. Therefore, creating the ideal subject lines for your cold emails should be your obsession.

Here are some practical suggestions to assist you in creating compelling and enticing topic lines.

Keep it brief and direct. Lengthy topic lines may make the receiver confused.

  • To get their attention, try using their first name.
  • To get them to open the mail, appeal to their pain point. Any marketing campaign you do will succeed if you are aware of your audience’s pain issues.

If there is any question or a solution to present, the prospects will only open the email when they know that it will solve their problem.

Here’s an illustration:

You want to write a guest post for a reputable marketing site because you own a social media marketing service. You might think about the next subject line.

Social media marketer with experience wanting to contribute (topic name).

You can experiment with several subject lines to see which one performs best. You can use that to enhance subsequent link outreach campaigns.

8. Do not neglect to follow up

Prospective customers are quite busy. Additionally, they get countless emails every day. In the event that they don’t respond to your initial email, you must follow up.

However, the million-dollar question is how to proceed. They shouldn’t feel bad for not responding to your mail, so don’t. Your goal won’t be served by it.

Every time you follow up on an email, try to think of something creative. You can provide some fresh, secret updates regarding your stuff. Or you could offer a novel suggestion to enhance their website. Keep in mind to always be courteous and avoid making them feel hurried.

When you take the time to give your recipients more, they will appreciate it. Alternatively, you might only inquire about their well-being while introducing yourself.

Keep in mind to follow up. You never know what chances they might present for you.

Want to grow your outreach? Try SendBuzz today!

Wrap up

Cold emailing might make one uneasy. However, if you adhere to the procedures outlined above, you will develop effective outreach campaigns for linking-building that produce results.

Using a platform like SendBuzz for cold email outreach is a major takeaway from this article. An excellent tool for this job. With its strong features, it decreases your work while increasing your output.

I sincerely hope this was useful and would help you to successfully execute your link building email outreach campaigns. Have you come across any link-building best practices? If so, please feel free to mention it below in the comments. I would adore reading it.

Frequently Asked Questions

What is an outreach email?

When you send cold emails to your prospects as part of an email marketing campaign, you are asking them to do a particular action.

What is backlink outreach?

A backlink outreach campaign is a way to locate prospects who can help you market your content. You ask potential customers in cold emails to link to your information on their website.

What is relationship-based link-building?

To succeed in link-building, you must concentrate on developing relationships with your prospects. Mutual benefits for both parties are at the heart of the partnership.

What is link building?

Link building is the process of acquiring high quality links from other websites in order to achieve better rankings on search engine platforms like Google.