Many email marketers often make the mistake of sending bulk emails when running a campaign. What they don’t know is that bulk emails are caught by spam filters, resulting in the emails landing in the spam folder. And high spam rates deter many email marketers from investing time and energy in their campaigns. This article is for you if your ESP is Mailchimp and you’ve noticed a rise in spam rates.

Continue reading as we go through potential causes for the rise in Mailchimp spam rates as well as practical solutions.

What are spam emails?

Like unwelcome guests at a party, spam emails are annoying. These individuals or entities can be quite bothersome, often driven by the desire to profit from you. They continuously enter your email inbox, even though you haven’t granted them permission to send you emails.

Nevertheless, we acknowledge that you refrain from sending spam to your email list and focus on delivering only valuable content.

However, due to the territory you share with spammers, inbox providers may still classify you as one even though you are not one. In the end, this causes the Mailchimp spam rate to increase.

What is a spam rate? 

The percentage of persons who marked your emails as spam out of all the recipients is known as the spam rate. Therefore, your spam rate would increase to 5% if 100 people received your emails and 5 of them marked them as spam.

The industry standard for spam is 1% or less. Ten of every thousand emails you send have the potential to be flagged as spam. If it is higher than that, you should figure out the main causes and make them better.

Fortunately, you won’t need to do any research because we’ve already listed a few typical causes of Mailchimp spam. Discuss what they are now.

Reasons why your MailChimp email campaign are detected by spam filters

How can Mailchimp be kept out of the spam folder? We wish there was a straightforward response—a single word—to this difficult query. The most obvious ways to keep your emails from the spam folder are to follow the best practices for sending emails to avoid landing in the junk folder. You can, however, take some useful actions to properly resolve the issue. Below are some of the practical steps that will help you stay avoid spam filter.

1) Configure personalized email domain authentication

This step can be skipped if you purchase a dedicated domain straight from Mailchimp because authentication will be configured automatically. Domain authentication will help you demonstrate your validity, dramatically increase delivery rates, enhance sender reputation, and present your campaign in a professional manner if you currently have or recently purchased a domain.

You’ll need to fiddle around with the DNS record setups for a bit in order to set up a custom domain, but the results will be as follows :

  • Deletion of your ‘From’ name’s default Mailchimp login information. Although Outlook is an exception, most email clients are affected by this.
  • Placement in the primary inbox as opposed to the garbage folder.
  • Ideal adherence to DMARC and BIMI records will significantly increase your effective deliverability rates.
  • Being somewhat high-tech, manually setting up a custom domain is a difficult undertaking. Nevertheless, Mailchimp offers a number of tools and practical training on how to do it quickly.

2) Request non-spam designation from your recipients for your emails

We advise you to read the chapter on abuse complaints as soon as you feel something is wrong with your marketing campaign statistics. Your messages may be mistakenly labelled as spam, despite the fact that they are user-focused, precisely targeted, and educational.

The simplest solution is to get in touch with your customer base and politely request that they look for your communications in the Spam folder and designate them as Not Spam/Junk. The address book of most email applications includes a safe sender or allowlist for reliable connections.

3) Make sure your contacts have voluntarily consented to receive your emails

For Mailchimp, subscriber consent is of the utmost importance. It is against the Terms of Use to send marketing communications to users without their permission. You should declare unquestionable consent by doing the following :

  • Obtain express consent: ‘I’d like to receive newsletters or marketing offers from COMPANY NAME’ should have its own checkbox.
  • Obtain a written or verbal authorization. If you use the Mailchimp sign-up form, the system will accurately record the submission information so that you have a signed authorization on hand.
  • Don’t just assume that you have authorization; always double-check.

4) Ask about being added to people's safe sender lists

Some legitimate senders might experience placement issues in recipients’ inboxes as email clients become more sophisticated in filtering. However, this development is ultimately beneficial for everyone.

Engaging with your target audience is the answer, which is easier than you may imagine.

An “Add us to your address book” link can be included in each promotional email you send. Your subscribers are prompted to add your email address to their safe sender list or whitelist by clicking this link.

The quality of email marketing content has been extensively discussed since communications that even somewhat resemble spam wind up in the garbage bin. But compared to most, Mailchimp has a stricter content restriction.

5) Your emails should have relevant content in them

threatens to hurt someone physically, including but not limited to through remarks, marketing, or images.

any behavior that incites hostility, harassment, or discrimination.

relates to both governmental organizations and private individuals who publicly declare and uphold hostile ideals and accept the objectives of physical violence…

…will be blocked, and the membership will be promptly closed.

Although the majority of Mailchimp users undoubtedly adhere to the aforementioned agreements, conducting a fast spam phrases checker session is another excellent habit to keep up with the constantly evolving anti-spam regulations. Daily new words are added to the list of spam triggers. Make sure you can find every one of them.

6) To personalize the "To" field, use merge tags

A ‘To’ merge tag can help keep Mailchimp emails out of the spam folder in addition to being useful for creating a secure sender list, as we briefly touched on before.

Merge tags are intended to give your emails a more personalized touch. The merge tags will enable you to incorporate this dynamic information into every campaign with as few as a few clicks as you collect precise information on each potential subscriber through the sign-up form.

As an example, you have the option to include tags for the first name, last name, or both in the “To” column. This approach can create the impression of a friendly, personalized relationship every time you interact with the customer. This personal touch may help in avoiding spam filters and reduce the likelihood of recipients marking your emails as spam.

7) Your campaigns should include an unsubscribe link and a permission reminder

Mailchimp is a law-abiding mailing service, as we’ve already explained. As a result, including an unsubscribe link in your emails is a mandate, not just a polite suggestion. Such messages are typically marked as spam by users who find it challenging to unsubscribe, and a rising spam rate will have an impact on all service users.

8) Create a clear email campaign with Mailchimp's Campaign Builder

Making a clean and user-friendly campaign is another approach to stop Mailchimp emails from ending up in spam. Since Mailchimp’s Campaign Builder provides all the tools you need, you don’t need to use any third-party sources to complete the process.

With just one click, you may import all of your contacts into the “To” area. In addition, the service enables the creation of interesting subject lines, worthwhile, and attractive content, as well as sophisticated customizing via available merge tags.

9) Try removing link tracking and use descriptive text links

It’s quite reasonable that contemporary spam filters are configured to scrutinize each link contained within an email. On a daily basis, approximately 3.4 billion phishing emails are sent. Therefore, using extremely descriptive text links is one of the best methods to prevent Mailchimp from ending up in spam.

When a user clicks a descriptive link, they are immediately given a clear understanding of where they will be directed. In order to reduce spam filter suspicion, it is best to stop link tracking concurrently. Even now, a lot of email clients consider link tracking to be spammy behavior.

10) Do not include any affiliate contacts in your email

Why do my Mailchimp emails get marked as junk mail? Usually, the answer is closer to the surface than you think. For instance, affiliate marketing is expressly forbidden by Mailchimp. However, affiliate links that point to external websites but do not explicitly promote them are permitted.

Remember that some of your affiliate relationships can offer dubious URLs. Every URL that is added to the denylist will have a negative effect on your deliverability as well as the overall reputation of Mailchimp and the users that use the service. As a result, once such a practice is identified, your account will be suspended and further investigated for any indication that the Terms of Use have been intentionally violated.

11) Make sure none of the forbidden parties are on your contact list. Addresses Based on Roles

Larger businesses utilize role-based addresses to define a job or position rather than the specific team member who holds it. Furthermore, such addresses are typically managed by a team of people. The key justification for keeping those addresses off of your list is because they frequently become inactive over time.

Your bounce rates and spam complaints will increase as you attempt to contact those emails, which will both result in higher spam rates. When you import your list using Mailchimp, the system recognizes certain addresses and instantly rejects them.

Now that you know all about email marketing. Let’s see other email marketing strategy that can help you generate leads.

What is cold email?

Take the case when your firm has created a brand-new productivity app. Although you don’t have a sizable marketing budget to deal with, you are aware that many busy professionals may use your software. How do you behave? How do you get their attention and pique their interest in speaking with you?

Start cold-emailing prospective clients as one solution. You may search through LinkedIn and other professional networks to identify people who work in sectors like finance, marketing, or technology, or other fields where efficiency is important. Then you might write them a customized email outlining how your app could help them work more productively and accomplish their objectives more quickly.

So, in essence, that is what cold emailing is all about. It’s a way to introduce yourself to someone you don’t know and attempt to strike up a discussion with the hopes of gaining their business or clientele in the future.

When you want to produce high-quality leads in a specific industry type that are your potential customers, email marketing is an option.

If you want to expand your audience and use the campaigns as a way to make money.

If you wish to add extra leads to your contact list that are not already there. Outbound leads are the kind of leads you target with a cold email campaign.

What is email marketing?

Sending targeted, personalized emails to people who have opted in to receive them is known as email marketing. These emails may contain anything, such as surveys, invites to events, and newsletters with promotional offers.

In contrast to cold emailing, the recipients consent to your contact, increasing the likelihood that they will interact with your material and become devoted clients.

However, email marketing involves more than just sending emails. It’s all about developing connections with your audience. You may build credibility and trust with your audience by offering helpful material, tailored messages, and exclusive deals. This can result in a long-lasting commitment from your audience.

Email marketing tools are your thing if your business wants to nurture or develop relationships with potential customers. You can develop a relationship with your prospect similarly to email marketing by sending them newsletters, opt-in forms, and more.

Email Marketing Formats

A wonderful approach to engage your audience and expand your business is through email marketing.

You can employ a range of email marketing campaigns, but the most commonly used ones include :

  • Newsletters are typically sent out regularly, such as on a weekly or monthly basis, providing updates on your company’s current happenings.
  • Promotional Emails: These emails offer clients exclusive deals or discounts if they reply within a set time frame.
  • Transactional emails serve the purpose of sharing essential information about orders, payments, and various business transactions with customers.

    When it comes to reaching potential clients, both cold emailing and email marketing have their pros and cons. Cold emailing can be more effective for generating leads and connecting with new prospects, whereas email marketing is a robust tool for nurturing relationships with existing customers and boosting brand recognition.

The optimal plan will ultimately depend on your unique goals, target market, and overarching marketing strategy. You may use these effective communication channels to expand your company and interact with your audience by being aware of the advantages and disadvantages of each strategy.

What is the difference between cold emailing and email marketing?

Businesses have two major choices for contacting potential customers: cold emailing and email marketing. Despite the fact that both involve emailing contacts, there are several significant variations.


Email marketing and cold emailing are both crucial tactics for companies trying to expand and interact with clients. Cold emailing is generally intended to reach out to new consumers who have never interacted with the sender before, whereas email marketing aims to nurture relationships with current customers and promote continuing involvement. When used in conjunction with targeted lists, individualized messaging, and efficient follow-up techniques, cold emailing can be a very powerful tool for generating new leads and developing relationships with potential clients

Businesses may generate a consistent flow of new clients and expansion opportunities by taking the time to develop attractive emails and follow up with interested prospects. While email marketing is unquestionably a crucial component of any all-encompassing marketing plan, it’s crucial to remember the strength and potential of cold emailing for generating new leads and growing your clientele.


In contrast to email marketing, which normally entails sending a series of targeted emails over time to develop a relationship with the receiver, cold emails are sent only once and are intended to initiate a dialogue with possible prospects who do not already know the sender.

By using targeted lists, personalized messages, and efficient follow-up techniques, businesses may use cold emailing to generate new leads and develop relationships with potential consumers. While cold emailing needs more refinement and expertise than email marketing, the potential rewards for companies willing to put the time and effort into creating great outreach programmed and captivating content can be substantial.

KPIs and metrics

While email marketing normally tracks open rates, click-through rates, conversion rates, and other engagement metrics, cold emails are typically gauged by how many responses they receive or how many appointments they book.


Unlike its counterpart, which typically relies on comprehensive tools that help manage and segment email lists, create personalized content, and analyze campaign performance, cold emailing involves a more focused set of tools that help find email addresses, verify their accuracy, and send a high volume of emails.

For businesses trying to generate new leads and develop relationships with potential clients, cold emailing solutions can be very effective. SendBuzz Cold Email tool is an illustration of a cold email tool. It offers attributes like automated follow-up emails and email tracking to assist businesses in streamlining their outreach efforts and boosting their chances of success. Cold emailing and email marketing each have particular advantages and uses, but with the correct tools and tactics, organizations can get the most out of both strategies and accomplish their marketing objectives.

Personalization level

For cold emails to be successful, they must be highly personalized and suited to the requirements, interests, and problems of each receiver. Email marketing, on the other hand, might have a lower level of customization because it is intended for a bigger audience.

The most effective strategy will rely on the precise objectives and target market of a given campaign. Both cold emailing and email marketing have advantages and disadvantages.

Remember that your individual demands and goals will determine whether you should use email marketing or cold emailing. Select the approach that best serves your audience and is consistent with your entire marketing plan.

What is SendBuzz? 

SendBuzz is a platform for sales interaction that aids in the improvement of your sales procedure. You can successfully communicate with your prospect and increase sales. Advanced capabilities like inbox rotation, personalized tracking, reply detection, A/B testing, and more are available with SendBuzz.

Features offered by SendBuzz :

1) Email personalization

You save time by not having to write each email individually when you use email templates. You may quickly personalize your emails at scale using the various placeholders. Additionally, you may include graphics to your emails to make them more engaging and hyper-personalized.

2) Inbox Rotation

You have a daily sending cap for each email account you use, and if you go over it, your email can find up in the spam bin. By employing different inboxes for the same campaign, you can perform cold email campaigns with email rotation. This enables you to raise your sending cap without compromising email delivery.

3) Random Intervals

Large-scale distribution of your cold emails may set off the ESP’s spam filter. This can impair the deliverability of the email campaigns and damage the reputation of your email address. Features like random intervals send emails at random intervals between the user-set specified timings.

4) A/B testing

You may quickly reach out to the prospect with the most effective email message by using A/B testing. You can test different email versions using A/B testing. You can determine which email is operating better thanks to this. You can then decide to conduct more testing on the email variant that performs better.

5) Automated Follow-Up:

Using automated follow-up capability, you can configure follow-up emails for your emails. The timing of the sequences makes it simple to consistently engage with the opportunities without missing them.

6) Lead Scoring: 

Every aspect in the lead scoring process is given a precise numerical value based on how important it is to the requirements of your sales pipeline. The leads are then scored after being assessed based on these criteria. The likelihood that a lead will become a paying customer increase with lead score. These capabilities of cold email technologies allow you to automate these procedures and provide you with a list of high-quality prospects.

Conclusion :

Some of your carefully prepared and nurtured emails will eventually land up in the spam folder. Instead of splitting up over it, you can take use of this as your chance to successfully address the issue and stop Mailchimp emails from ending up in spam (either on your own or with the help of specialized email deliverability solutions).

Consider this: a dependable and devoted client of yours will go to considerable pains to search through their spam folders and whitelist you if they can’t find your communications in the main inbox. Stronger client loyalty and higher engagement rates are the outcomes of such actions, which are advantages that are hard to obtain. So, although your email marketing can get trapped in spam filter you can still ask your prospects to get them out. You cannot define why your emails land in spam folder, but you can avoid email spam by using the above tips.