On any given day, most inboxes are flooded with a large number of unread emails, and boring email sometimes ends up in unread or unsubscribing altogether. There is no doubt that email marketing is a huge and effective part of digital marketing. Did you know the average ROI for email marketing is $42 for every $1 spent. Its success depends on how well you craft your email campaigns. So, we guess this is right to kickstart marketing through.

Before moving ahead, let’s have a look at the statistics related to email marketing.

  • 77% of experience increase email engagement in the last one year
  • According to Statista, by the end of 2023, email marketing revenue will be around 11 billion.
  • B2B marketers say new product and feature announcement emails have the highest click through rate.

Applying our email knowledge to use and enlightening you on how to write a great marketing email. Are you ready for it? Great, let’s get started.

How to write a subject line that gives more open rate?

First of all, it is vital to understand that you cannot write anything as your subject, it is the key to open the email. If you get the subject line correct, then chances of opening and reading the email gets very high. It is important to understand that writing an email is a combination of art and science, with the right practice, one can excel in it.

Keep your subject line short and sweet as most mobile devices only show 30-45 characters. So, what makes a subject line suitable? Answer lies in the The answer following points:

Things to remember while writing the subject line:

  • Try to incorporate actionable language without relying too much on verbs. Instead of using “buy tickets for Mickey mouse concert”, use “ready to meet Mickey mouse in NY”.
  • Everyone loves personalisation, instead of going generic, providing customized subject lines to the email recipient. For example if a person is looking for a rental place, use “renovated 1BR apartment for rent in New Jersey, schedule a meeting”.
  • Play with words, but keep clarity the top priority. Example: Hotel to enjoy beach holiday in Maldives.

Subject line mistakes that kills the mission:

  • Excessive use of emojis
  • No context about the email purchase
  • Won sweepstake or lottery are the old and ineffective tricks
  • Overly formal tone brings the boredom
  • Loooooong subject line do no good
  • Sync your subject line and email copy

Guide to Write Great Copy for Marketing Emails | SendBuzz

How to write an email body?

After diverting the attention of email recipients through an amazing subject line, now is the time to move to the next exciting part: email body.

  • Relevance

    This email from the Loft uses mixed emotions to grab the attention of the reader. Even they have the reader to update their preference, so that the reader can get a more personalized email experience. Its copy, “Happy Inbox, Happy Life” is simple yet conveys the message very directly. Plus rather than focusing on what’s trending, they have given preference to buyer’s choice by writing, “We want to send you style news that you can actually use”.

    Plus their style tip at the end is bingo. Of course extra points for simple CTA, “free shipping on all orders of $125+”.


  • Write as Second person

    Writing in second person means using “you” to address the reader. Here the reader becomes the main character of the copy and that is second person writing can be found in most self-help books. Well, look at this email from J.Crew factory that is offering a solution to wrapping gifts. Usage of second person helps to connect readers directly as most of the time, they might be facing the same problem.

    They have wisely put their store map at the end, so that readers can just head up to their store. Well, you can also try SendBuzz for email marketing campaigns, by the way it has become a prime reason for many successful campaigns.

j crew

  • Sell Them Benefits, Not Features

    You might know the value of your business and how it can make a difference in the world, but does your potential buyer know about it? Well, maybe not. So instead of trying to sell products or features to them, show them the benefits of using your products/services.

    Once you tell them how effective and beneficial they prove in their life, then jobs become easy. Let’s understand this through email. In the below, the main product is men’s short but their focal point of discussion is now to instantly upgrade different styles using shorts. This is a simple yet effective way to earn value from readers.

quick change

  • A pinch of humor please!

    Using humor in the email can be a natural choice for many brands while most of them tend to avoid it. There are certain audiences you might not be able to take well and it can backfire. While going for the humor element, ensure to avoid political views as people have different political views.

    One such witty humor example is from Quip, an ecommerce company selling electronic brushes. They have captured the spirit of valentine with witty content and beautiful design.


  • Be Precise

    Most readers might not have time to read each word of the email. Too long email writing kills the spirit of the reader. It is advisable to go for precise and short. Instead of telling them your whole story from beginning to end, capture their attention with the summarized story in a compelling way.

    Apple best captures the spirit and present in the beautiful way, below is just an example from its product launch series. This email leaves the reader wanting to know more and they will immediately jump to the “free trial” option.

Guide to Write Great Copy for Marketing Emails

  • Use actionable CTA language

    Last but not the least come CTA, ensure to use actionable CTA. It should be very easy to understand and should be loud about the action. You can also include the CTA button, like Amazon generally does in their emails. You will be surprised to know that sometimes plain-text emails also do well, if the copy is exceptionally great.

Want to grow your outreach? Try SendBuzz today!

Happy Emailing!

We hope that now you have understood the important elements that can turn a normal email into a witty one. Those who don’t have time and find it difficult to turn a lead into customers, well you can give a try to SendBuzz to develop the most customized and witty emails.

An omnichannel outreach and automation tool has everything that can catch the breath of your readers. To know more, get started today.