A record helps you store data in the form of structured and unstructured records.
A/B Split Testing
A/B testing is used to determine the best performing variation of your emails, landing pages or buttons.
Abandoned carts are the online shopping carts customers let without completing their purchase.
Abandoned Cart Email
Abandoned cart emails are the emails triggered when someone abandoned their online cart while purchasing something online.
Above fold refers to the content viewed before scrolling down on a webpage.
Ad copy is the branded content that helps businesses convert potential customers to paying consumers.
An advertorial is an advertisement in the form of editorial content.
An advertising budget is a set amount of money decided by the organization for promotional activities over a time period.
Ad network is a technology platform that mediates publisher and advertisers to achieve their revenue and branding goals respectively.
Acceptable Spam Report Rate
The acceptable spam report rate is a metric used by the ISPs to flag brands that have an excess number of emails reported as spam.
Advise phase is where the consultants will understand and start providing technical project solutions to their clients.
Affiliate marketing is the process of making money online when a customer makes a purchase from your recommendation.
The Agile methodology is a way to manage a project by breaking it up into several phases.
The AIDA Model stands for Attention, Interest, Desire, and Action. It is used in the advertising & marketing industry.
Anchor text is the visible text link-label that is a clickable element in HTML hyperlink.
Annual Recurring Revenue (ARR)
ARR is a subscription economy metric that shows how much money is coming every year with subscriptions.
Banner advertising is the ad form served by ad servers on the world wide web.
Brand image is the perception that customers have about the brand currently.
B2B (Business to Business)
Business to business (B2B) sales are transactions between two businesses rather than between a business and an individual consumer for the consumer's personal use.
Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions on a website or mobile app.
Cost Per Click (CPC)
Cost-per-click (CPC) means the amount you will pay for each click on your ads.
Cost per Mile (CPM)
Cost per Mile (CPM) is an option where brands pay a price for every 1,000 impressions their ad receives.
Customer Relationship Management (CRM)
Customer relationship management (CRM) software helps managing a company's relationship with existing and potential customers.
An emoji is a small icon used to represent an emotion in communication or social networks.
End User is the one who gets to use your products or services, might not be the one who buys from you directly.
Earned media is the type of publicity and exposure for your brand, gained organically.
Email phishing is an online scam where criminals mimic legitimate organizations' email.
Email Marketing Automation
Email marketing automation is an email outreach campaign that will send your emails to your prospect’s email box.
Extensible Markup Language (XML)
Extensible Markup Language (XML) is a markup language & file format that stores and transmits arbitrary data.
Facebook profile is a page where users share their personal information, interests, photos and other activities.
Facebook Ads Manager
Facebook Ads Manager is a tool developed by Meta that helps you create, run, and manage social media ads on Facebook, Instagram.
GIF (Graphics Interchange Format)
GIF or graphics interchange format is standard file format where digital color images and short animations are used.
Gated content is the online material that requires the user to fill the form before they can access it.
Google Ads is Google’s online advertising platform that helps brands to promote their business with Google Partners.
Heatmap is a graphical representation of important data where users can visualize values with the help of colors.
Instagram ads are the paid post promotions that businesses use to promote their products and services.
In geotargeting, the user is served internet advertising or content based on the location they are visiting or are located at.
Facebook is a social networking application that makes it easy for its users to connect online and make new friends.