What is Abandoned Cart Email?
An abandoned cart email is triggered when a customer has left items in their online shopping cart without completing the purchase. The email typically contains a direct link to their abandoned items in cart, so customers can easily complete their purchase.
Abandoned cart emails help recapture the potential business you might have lost due to customers leaving your website or platform.
Types of Abandoned Cart Email
There are three types of abandoned cart emails: reminder, reactivation, and recovery.
Reminder emails are sent to customers who have left items in their online shopping cart but have not yet completed the purchase. These emails typically include a reminder of the items left in the cart, as well as a special offer or discount to encourage the customer to complete the purchase.
Reactivation emails are sent to customers who have previously abandoned an online purchase but have since returned to the site and added items to their shopping cart. These emails typically include a special offer or discount to encourage the customer to complete the purchase.
Recovery emails are sent to customers who have already completed an online purchase, but failed to receive their order confirmation email or experienced another issue with their order. These emails typically include a special offer or discount to encourage the customer to complete the purchase.
Advantages of Abandoned Cart Email
The abandoned cart emails help businesses improve their customer loyalty and encourage customers to spend more on their platform. It reminds customers of the items they left in the cart and encourages them to finish their purchase in a personalized manner. So, customers feel more invested in the brand and are encouraged to return back when they make their mind to purchase again.
Uses of Abandoned Cart Email
Here is why abandoned cart emails are sent:
- Capture the missed business opportunities
- Encourages your customers to spend more
- Helps customers feel more invested in the brand
- Improves customer loyalty
- Generated discount offers as per customer buying patterns
As a marketer or founder, if you put yourself in the shoes of customers, you will be able to relate more and provide better content for the same.
Abandoned cart email template
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If you are working on making your ecommerce business scalable, you should definitely invest your time and energy setting up abandoned cart emails for your next marketing goal.