Acceptable Spam Report Rate

What is the Acceptable Spam Report Rate?

A  spam report rate is  the number of emails you have sent that are reported spam out of the total number of emails that were delivered to the recipients. For instance, if you have sent 6000 emails and 6 were marked as spam your spam report is 0.1%. Thus, the general answer to the acceptable spam report rate as it can vary on type of business and its customer. However a general rule of thumb is to keep your spam report rate below 0.1%.

It depends on a number of factors, including the size of the mailing list, the type of content being sent, and the specific anti-spam policies of the email service provider. However, a report rate of less than 1% is generally considered to be acceptable.

Types of spam report rates :

  1. Overall spam report rate : The percentage of recipients who mark an email as spam out of all the people who received it.
  2. Recipient-specific spam report rate : The percentage of times a specific recipient marks an email as spam out of all the times they’ve received it from you.
  3. Domain-specific spam report rate : The percentage of times emails from your domain are marked as spam by recipients at a specific domain (e.g., Gmail, Yahoo, etc.), out of all the times those recipients have received emails from you.

How to keep spam rate low

To avoid getting flagged as spam, it’s important to keep your overall spam report rate low. If you have a high recipient-specific or domain-specific spam report rate, that’s an indication that there’s something about your emails that is causing them to be flagged as spam by those specific recipients or at that specific domain. To fix this, you’ll need to figure out what it is about your emails that is causing them to be marked as spam and make changes accordingly.

There are a few things you can do to help keep your spam report rate low : 

  1. Use an email validation service to clean your mailing list and remove invalid or inactive addresses.
  2. Send relevant and targeted content that your subscribers are interested in. 
  3. Make sure your name and email address are recognizable and match the name of your website or business. 
  4. Use a consistent sending schedule so that your subscribers know when to expect your emails.
  5. Include an easy way for subscribers to unsubscribe from your emails if they no longer want to receive them. 
  6. Avoid using common spam trigger words in your subject lines. 
  7. Don’t include large attachments or embedded images in your emails. 
  8. Make sure your HTML code is well-formed and uses proper nesting of elements. 
  9. Use a tool like Google Analytics to track what happens after people receive your emails (e.g., whether they click through to your website, unsubscribe, or mark the email as spam).