Anchor Text

January 2, 2023 2023-01-31 6:31

Define Anchor Text

Anchor text is the clickable text element in a website or platform that carries a HTML hyperlink. It is the text that is displayed to the user and is usually underlined and blue. When the user clicks on the anchor text, they are taken to the page that is linked to.

Anchors help increasing the possibility to getting clicks from users.

Uses of Anchor text

Anchor text is the text that appears on a web page as a hyperlink. It can be used to provide a link to another web page, or to a file such as an image or document. Anchor text is also sometimes used to describe the text that appears on a web page when you hover your mouse over a hyperlink.

Links are essential part of website and SEO. Anchor text will help interlinking the content and show clear site structure to the search engines. If the link text matches the key phrase of the destination page, that would become a ranking factor for the website’s SEO.

Types of Anchor text

  1. Partial match: A partial match anchor text is an anchor text that includes the keyword you are trying to rank for, but also includes other words along with them.
  2. Exact match: An exact match anchor text is an anchor text that exactly matches the keyword you are trying to rank for.
  3. Branded: A branded anchor text is an anchor text that includes the name of your brand.
  4. Naked link: A naked link is a link that does not include any anchor text.
  5. Generic: A generic anchor text is an anchor text that includes a common word or phrase, such as “click here” or “learn more“.

Using Anchor text to improve your website and its SEO? 

  1. Anchor text can be used in the headings of your subject. Your anchor text will be shown in the search engine result pages if it is used in the heading of your website.
  2. Anchor text can be used in the title. The title of your website is the best place to use your anchor text.
  3. Anchor text can be used in the navigational buttons as well. You can use your anchor text in the navigations of your website.
  4. Anchor text can also be used in the content. The content of your website is the best place to use your anchor text. This way, you will be able to get backlinks from key phrases on external or internal web pages.
  5. Anchor text can be used in the footer. The footer of your website will help the search engines to navigate through the key pages of the website.