What is Bounce Rate?
Bounce rate is a percentage of how often people leave a website or webpage after only viewing a single page and not taking any actions on it. Website actions might include clicking buttons, loading other pages, filling online forms, or using chat tools to communicate with the support team.
A higher bounce rate indicates that people are not finding the information they are looking for on the website or the design of the website needs improvements. By making people engage with the website content longer, bounce rates can be lowered.
How to check Bounce Rate?
You can use analytics tools to check bounce rates on websites and online properties. Analytics and heatmap tools can help you identify the same for your website. Here are some ways and tools that will help you to check bounce rate on your web properties:
- Google Analytics: Google Analytics is one of the most popular website analytics tools that will help you to track data from each page of your website. You will be able to check your bounce rate and user behavior in Google Analytics.
- ClickTale: ClickTale is a heat mapping solution that helps you check your visitors and where they left clicks on your webpage.
- Crazy Egg: Crazy Egg is another heat mapping tool that can help webmasters to check their website visitors and what actions they make on the website.
- Matomo: Matomo is also a web analytics tool that helps you track your website traffic and check bounce rate on your website and webpages.
How much bounce rate is considered a good bounce rate for your website?
Depending on the niche of the website and the type of information a website offers. For businesses, blogs, institutional websites, social media platforms, advertising landing pages, and other web pages – bounce rate will vary.
A high bounce rate is not necessarily a bad thing for a website or a product. If a website has a goal to drive traffic on individual pages and sales funnels are set in a way that bounce rate does not matter, ten it’s okay to have higher bounce rates on the website.
Types of bounce
There are three types of bounce rates:
- Hard bounce: Hard bounce is where a visitor accidentally opens your website and then leaves the page as he or she fails to find the information.
- Medium bounce: Medium bounce is when a user typically lands on the webpage and stays there for sometime ,but exits without making an action due to change of mind or thoughts.
- Soft bounce: Soft bounce is when a user makes engagements on the webpage and also scrolls the page for some period of time.
Importance of Bounce rate
Understanding bounce rate will help businesses to understand how the UX of their website and digital product is. Design and marketing teams will be able to make sure that they provide good content, value, and good elements that are easy to understand for users to make actions on the website.
How to minimize bounce rate?
Better content strategy – by adding content that adds value to the website visitors will help you to minimize the bounce rate for your website and webpages.
Better UI design – if you make UI elements more responsive and add better navigation to your website, bounce rate will reduce.
Marketing – marketing also plays an important role in minimizing the bounce rate on websites. If you are promoting the right information and the same insights are there on your website, then only your visitor will stay longer on your webpage.
Adjustments in the analytics dashboard – sometimes, reporting tools also show errors in the dashboard. Thus, if your dashboard is showing a lot of errors or bounce rate, then you can consider making some adjustments.
Solve technical issues – technical issues in the website might make users leave the webpages as early as they land on the website. Thus, solving technical issues will help reduce the bounce rate.