What is Brand Image?
The term brand image refers to the perception that consumers have of a particular brand. Brand image is often said to be composed of three different elements: identity, reputation, and image. Brand image is the way consumers perceive the brand, based on their experiences and interactions with it. Brand image is the overall impression that consumers have of the brand, based on all of their experiences and interactions with it.
Where, in the case of Brand identity, it is the visible elements of a brand, such as its name, logo, and packaging.
How to create a brand image? 🤔
Here are some tips on how to create a strong brand image:
- Developing a clear and concise brand message that can be easily understood by consumers.
- Creating a visually appealing brand that is consistent across all marketing materials.
- Ensuring that the brand image is consistent with the company’s core values.
- Building a strong emotional connection with consumers through effective marketing and advertising.
Apart from these things, it’s always important to have a delightful customer experience and a top-notch product that helps you gain a better position in the eyes of your existing and potential customers.
Importance of Brand Image
A brand’s image is an important factor in branding and marketing as it is the first thing that your potential customers will see, even before checking your products. It is important to make sure that the image is positive and reflects the brand in a good light. A strong brand image will help to attract new customers and keep existing customers loyal.
While acquiring new customers is important for revenue generation and business operations, it will also help you to get the customer acquisition costs.
Brand image vs Brand Identity
A brand image is how a consumer perceives a brand. When a customer interacts with a brand he experiences the services that a brand provides and both his perception of the brand value and the service or product that he receives add to the perception of the brand. This image of the brand helps the company to retain the customer, add new customers and introduce new products to the customer.There the company does not have much control over the brand image.
Brand identity is how a company wants to portray a brand .When a company wants to build a brand in the market it comes with a strategy that aligns with the core value of the company, it wants the customer to identify and connect with that value. It is observed that consumer these days are more inclined to the products when they have emotional connect with the brand. Hence every company wants to build a product identity.
The major difference between brand image and brand identity is that brand image is consumers perception of brand and brand identity is how company wants to portray itself to the customer.