What is an End User?
An end user is an individual who uses your product or services irrespective of whether that person is a direct buyer of your products and services or not and might have taken or not taken a part in product development and product production.
In the digital world, an end user is also known as a person who uses computers, smartphones or a digital device to access information on our platform or consume our marketing information.
Characteristics of End User in detail
End users are individuals who use information technology products or services in their day-to-day lives. They are the ultimate consumers of information technology and are responsible for its successful adoption and integration into their lives. While end users are not responsible for designing, developing, or maintaining information technology products or services, they are responsible for using them in an effective and efficient manner.
End users come from all walks of life and have a wide range of backgrounds, experiences, and skill sets. Some end users are highly knowledgeable about information technology, while others have only basic understanding of the products and services they use. Some end users are tech-savvy early adopters, while others are reluctant to use new technology products or services.
Regardless of their background or level of expertise, all end users have one thing in common: they need to be able to use information technology products and services to meet their needs. This means that information technology products and services must be designed with the end user in mind. They must be easy to use, intuitive, and user-friendly.
User-centered design is a process that puts the end user at the center of the design process. This means that end users are involved in every step of the design process, from ideation to development to testing.
Factors that affect end users’ decision making
Here are the leading factors that affect the decision-making of your end users:
- Need for the product
- Price of the product
- Quality of the product
- Availability of the product
- Brand of the product
- Reviews of the product
- Recommendation of others
Customers vs End Users
Customers are generally the person who performs a purchase action directly with you and might not be the ultimate end users who will use the product you have produced. In comparison, end users are the one that gets access to the product via these resellers or in some cases directly.
- Example of Customer: an airline company buying a smartphone from you.
- Example of End Users: the airline crew who uses these smartphones to scan your boarding passes.