What is a Heatmap?
A heatmap (or heat map) is a graphical representation of important data that users can visualize and benchmark various values with the help of colors.
Heatmaps ideally help identifying useful patterns and correlations by taking complex datasets as the input.
How to use Heatmap?
As mentioned above, heatmaps can give visual representation of data for various datasets related to each other. That means, any application that can give you data could be tracked via heatmaps.
A heatmap can help you show the relationship and benchmark between more than one variable, or you can also track the distribution of the same single variable across your dataset & application.
Users can simply get the help of digital tools to track their performance and heatmaps. There are famous applications available in the market that will help marketers and brands to track their website’s performance and application’s performance with the help of heatmaps. By measuring the hottest areas on your website or application, you will be able to improve your UX.
How to analyze heatmap data
There are various things one should analyze to get useful information from the heatmaps. Range of values, average values, outliers, and standard deviations are some of the data points that one might need to use in order to create and analyze the heatmaps.
Tools like Horjar, Crazyegg, and others will help you to set up your heatmap tracking for websites, applications, and landing pages. You can simply login to these services and track the performance of your web properties.
Heatmaps generally help you identify the clicks, scrolls, user movement patterns, and other decision making matrix.
The benefits of using heat maps on your websites and applications
Heatmaps help product managers, UX designers, and brand managers an understanding of how people are interacting with their content and landing pages. Thus, it will help them make critical decisions about if their goals are meeting and how they can improve conversion rates by making users take actions.
Using heat maps can help you determine if your users are:
- Visiting the most important content and the part of your website
- Finding and clicking the right buttons and URLs
- Finding and clicking the right buttons and URLs
- Aren’t getting distracted by the fancy elements
As a visual analysis tool, heatmaps can help you stay informed and take data-based decisions for your campaigns and help you improve user engagement along with user experience.