Tips To Improve Your LinkedIn Marketing In 2023

Here are a few tips to improve your LinkedIn marketing. These strategies will help you grow your sales and improve your overall business. LinkedIn was founded in 2002 with the aim to create a professional platform where job seekers and job givers can meet each other’s expectations, but after almost two decades it has 830M+ registered users spread across 200 countries. Today it has become an extremely important marketing tool. With the right blend of LinkedIn marketing strategy your business can do wonders irrespective of the business size.

But if you still are not sure, if LinkedIn is right platform, ensure to checkout the following statistics:

To help you navigate LinkedIn as the right marketing platform, we have compiled some of the most powerful hacks to find clients, partners, and things that can help to grow business. First of all, let’s understand LinkedIn’s marketing importance more closely.

Table of Contents

What is LinkedIn Marketing?

LinkedIn marketing is putting the LinkedIn platform to the best use by promoting individuals or business to attract more followers or business opportunities. With the right strategies and its implementation you can build brand, drive revenue, and leave a great digital impact on your business. Whether you are an individual or business, Linkedin audience growth is something you cannot afford to miss at any cost. Wondering why we are stressing so much about the platform, why don’t you have a quick look at its statistics.

LinkedIn Generate 80% of all B2B social media leads
LinkedIn generate 38% of B2B revenue

Tips to Improve Your LinkedIn Marketing | SendBuzz

SendBuzz helps you run your multi-channel outreach campaigns to reach your audience. Reach people, engage users, measure performance from one screen.

Top LinkedIn Marketing Strategies:

Right Connection Network
Understand Your Audience
Make a Company Page that Matter
Opt for Omnichannel Marketing
Post Relevant and Engaging Content
Analyze Competitor’s Page
Automate Your Outreach
Make use of LinkedIn Groups
Include LinkedIn Ads in Your Strategy
Put LinkedIn Live into Use

1. Right Connection Network

There is no denying the fact that numbers matter. The most important step in making the thing right for your business is to connect to the right audience. Your valuable research, posts, or other strategies won’t give fruitful results if you are not connecting to the right people. If you are just posting things amongst the right audience then you can get valuable insights about the business without spending a fortune on marketing. Right connections and right strategies can do wonders for business.

Building the right connections on LinkedIn is crucial. If you cannot engage with the people you want to sell your services or are not aligned with the vision, you will end up wasting your time and a lot of potential on the platform. Connect with the people who can help you grow.

2. Understand Your Audience

Another important thing in LinkedIn marketing is to understand the audience. Before anything you need to ask following questions to yourself:

Who are my ideal customers?
Whom should I connect on LinkedIn to generate leads and better conversions?
What is the right type of content that can attract the right audience?
Please remember that everyone cannot be your connection. For example if you are into bakery business then the CEO of the furniture company in Germany, small business owner running funnel business in New York cannot be your ideal customers. Since your business is meant for local people, your ideal customers can be local fashion houses, hotels, restaurants, offices, etc.

Once you start building a better audience on your profile, it will also become easier to understand buyer persona to convert them.

3. Make a Company Page that Matter

Nobody would know about your business until you tell them about it. An updated and consistent presence of your brand with its own company profile page is very necessary. The page should be updated with all latest happenings and information about the company. Plus LinkedIn facilitates publishing articles to reach out to new audiences, so make best use of it. Regular posting on page helps you to get recognized by potential clients and customers.

Keywords play a vital role, so do not limit keyword research for websites and blogs, incorporate them while writing company description as well as your services. While doing all these, ensure to link your company’s website in the company page and vice-versa.

4. Opt for Omnichannel Marketing

Omnichannel ourtrach is in trend. As it provides a limitless potential to users who can gain a great exposure in the market. The success formula to make omnichannel marketing work in your favor of personalization, target audience, witty content, creative design, and the right time to reach. Keep popping into the target audience email inbox at the right time and see the magic. Take the help of an omnichannel outreach tool if you are not sure about your strategy.

Trust us, reaching out to the right prospect at the right channel is very effective. Majority of consumers check their emails and social media every day to get updates from the brands they love and follow. So, if you are missing this, then you now understand how much you are missing in your business.

5. Post Relevant and Engaging Content

There is no denying that attracting a huge number of followers to a company page is a difficult task, however high followers number is not the end of the strategy. Retaining and keeping them engaged is an actual task. One of the best ways to do this is by posting relevant and engaging content regularly. But now the million dollar question: what is relevant content?

Well, relevance varies from one industry to another, however to help you understand it better, we can give some examples of content types that are doing well on the platform. Well, LinkedIn is interested in content that teaches something to its audience. There are various content forms that you can use, be it video, images, polls, blogs, infographics, etc. With the latest algorithm updates on LinkedIn, you can push content on the platform.

Make sure your content is creative and stands out from the crowd. Customers always love something new and engage with the content to give their feedback.

6. Analyze Competitor’s Page

One of the best ways to succeed is never underestimate your competitor and overestimate yourself. You must be aware of what you are against. Using this platform, you can track down your competitors and can study how they are performing and what are the strategies that are proving effective in the market.

Doing reverse engineering on the content posted by the competitors will help you initiate your LinkedIn marketing plan. You can learn from their mistakes and wins to do research and plan content. Not necessarily all the content your competitors posted will work for you, but you will get a fair idea of what works and what does not.

7. Automate Your Outreach

Another the most underestimated thing is automating the outreach. Initially you need very relevant connections for better impact on the market. Manual outreach can be a very time consuming and challenging process. Why not use an automatic outreach tool like LinkedFusion, LeadConnect or SendBuzz can help to find more relevant connections as it will find prospects, endorse them and even send personalized request messages on your behalf.

Automation platforms also save a lot of time by saving you from doing repetitive tasks and juggling around to run manual sequences.

8. Make use of LinkedIn Groups

With small effort you can make a big difference for your business and one such effort is staying active in discussion on LinkedIn Group. By staying active on these groups chances of getting noticed by potential clients are very high and by repeating your business services again and again, you are indirectly promoting your business. It may require a lot of time investment, but trust us the results it offers are very organic.

9. Include LinkedIn Ads in Your Strategy

Study showcases that ads on LinkedIn can reach up to seven times more reaction . In Q4 2021 ads grew by 22 million people alone. In addition to that many brands have seen a 33% increase in purchase intent. So, now do you have any reason for not investing in LinkedIn ads?

LinkedIn ads is one of the best platforms when you know ‘whom’ you are trying to reach out on the platform. As it will give you filters that can help you reach the exact person with your ads.

10. Put LinkedIn Live into Use

In the past few years, LinkedIn Live has positioned itself as one of the best features. Study says that LinkedIn Live video gets seven times more reaction than normal video. It not only attracts a large number but also helps to build deeper connections. All you need to do is to share invitation and event details in your business page. So what will be your topic for the LinkedIn live?

It is also better to run your webinars on LinkedIn live. Because, in the case of webinars, you will need to invite people on third party platforms, where in the case of LinkedIn Live, you will be able to call people directly on the platform.

Want to grow your outreach? Try SendBuzz today!

The Wait is Over!

Stop imagining and put the above discussed strategy into work and see what wonders it can do your business. While making strategy in mind, take the help of SendBuzz for a better and smart strategy.

Adding LinkedIn marketing to your omnichannel outreach will help you reach better traction with ease. And, using automation to do all the efforts will help you focus on the business aspect to gain efficiency.