According to a study, there will be around 60 billion spam emails sent between 2019 and 2023. Clearly, users are not much interested in spam emails which becomes one of the major issues for email marketers. Around 20% of the emails will never reach out to the inbox tab which restricts your reach towards the audience. Emails going to spam is a major issue for digital marketing and outreach professionals.

Now, let’s know more about email spamming and how it affects email marketers.

Stop letting your cold outreach go into spam!

What is Email spam?

Email spam is also known as Junk emails, it means total unsought email messages which are generally in bulk and sent to a large number of recipients. These are sent by both human beings and a botnet (a network of computers) which has been corrupted with the malware and regulated by a single attacking party (generally known as a bot herder).

Besides email, spam is also sent via text messages or social media. Some prominent spam subject lines consist of the following words:

  • Pharmaceuticals
  • Adult content
  • Financial services
  • Online degrees
  • Work-from-home jobs
  • Online gambling
  • Cryptocurrencies

In this article, we will dive into some possible reasons why your emails are going to the spam folder instead of the inbox. After that, we will also discuss some tips and suggestions to restrict email spamming. 

You are seeking to wrong audience

As we already knew that engagement with subscribers or audiences is very necessary. A low engagement rate generally leads to email spamming continually.

Hence, maintaining an email list for a high engagement rate regularly supports the email marketers. However, focusing on fetching the right kind of audience rather than getting more subscribers would make your work easy.

Permission from the subscribers

The foremost rule of email marketing is permission from the email list. Buying an email list full of various email addresses tends to violate the CAN-SPAM Act and may be subject to punishments.

Hence, you will have thousands of dollars fine, if you are going to send an automated email series to a huge number of people who haven’t provided you permission.

IP Address is used for spamming

If previously your IP address has been used for spam. For instance, if you are sending a campaign via email marketing service, the email would be delivered through their servers. This means your deliverables are affected due to customer service.

However, email marketing services follow rules and regulations to restrict such kinds of actions. Still, you need to stick to a reliable email service provider for eliminating such kinds of actions.

The engagement rate is low

We already discussed the necessity of a high engagement rate. Many top webmail service providers have asserted that the number of emails opened and deleted by the recipient is a factor in spam filtering decisions.

Hence, if your emails have very low open rates or read rates it is higher at risk of being considered spam. For this, you need to create an inclusive strategy.

The subject line is misleading

According to the CAN-SPAM Act, it is a wrongful action to mislead the audience with the subject line of the email to persuade the audience to read your message.

Subscribers don’t remember you

Another common reason for email spamming your mails is the tendency of your subscribers to forget you. Every time a subscriber reports your email as spam, the mailbox counts your email as spam whether it is or not. After exceeding a certain number all your emails will go to the spam folder instead of the inbox tab.

The main reason for considering your emails as spam is that they do not remember you. Even if they provide you permission, but don’t remember you and consider you as spam.

Email spamming is a problem either for the receiver or sender or both. In the case of email marketers, each penny you invested in sending the emails to the prospective audience gets wasted.

Many email senders or spammers check out and improve their messages to trick the receiver and they download the malware, share data or send money. Though, spam emails are always commercial and led due to financial intentions. Spammers intend to promote and sell goods and services which are based on false claims and deceive receivers.

Fortunately, there are some potential methods to keep your emails away from spam folders. In this section, we will learn more about those methods.

Borrow assistance from a Lead Verification Service

The primary advantage of using a lead verification service is their algorithm. It also helps you in verifying the email addresses of your users in order to create an effective email list. Due to the lead verification system, you can also block email submissions. It will help in saving tons of money on a long-term basis. 

Seek the right audience from the beginning

It is already mentioned above that striving for the right audience is the most important technique to avoid email spamming. For this, there are so many options for targeting the rightful audience, such as Referrer Detection, Geo-Location Targeting, Page-Level Targeting, and Cookie Retargeting.

Use Double Opt-ins

The double opt-in feature supports your email for not going to be spam. It allows your users to confirm whether they like to be added or not to your email lists after they opt-in.

Want to grow your outreach? Try SendBuzz today!


In the tech world, email spamming is coming out as a problem for both email marketers and receivers. There are many possible reasons that lead to your emails being spam. It is very necessary to fix this to get maximum benefits and strengthen your trustworthy reputation among your audience.